# Low-Sugar Caffeinated Protein Bars The ONE Brands Coffee Shop Bars Come in Two Flavors By Michael Hemsworth | Published 2023-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caffeinated-protein-bars References: [foodbev](https://www.foodbev.com/news/one-brands-launches-caffeinated-protein-bars/) & [one1brands](https://one1brands.com)  The ONE Brands Coffee Shop caffeinated protein bars are a new snack product from the [Hershey](https://www.trendhunter.com/trends/strawberries-and-kreme-donut)-owned brand that's perfect for consumers to choose as a way to boost their energy levels, while also combating against hunger. The bars come in two flavors including Caramel Macchiato and Vanilla Latte, which are both packed with 20-grams of protein and 65mg of caffeine. Containing just one-gram of sugar each, the bars contain about as much caffeine as an espresso shot to make them a great everyday snack or a quick bite for athletes pre or post-workout. General Manager Eric Clawson commented on the new ONE Brands Coffee Shop caffeinated protein bars saying, "This new line of protein bars is made with our energy-seeking coffee lovers top of mind. Our innovative, creative team took the two most popular coffee flavours, vanilla and caramel, to produce brand-new coffee masterpieces.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 50% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Caffeinated Protein Bars:** Caffeinated protein bars are a disruptive innovation opportunity in the health food industry, as consumers continue to seek convenient and functional snacks to suit their active lifestyles. - **Low-sugar Snacks:** The trend towards low-sugar snacks is an opportunity for companies to cater to health-conscious consumers who want to maintain a nutritious diet while indulging in their favorite foods. - **Functional Foods:** Functional foods like the ONE Brands Coffee Shop bars that offer added benefits such as caffeine and protein are gaining popularity, presenting an opportunity for food and beverage manufacturers to expand their product offerings. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can appeal to consumers seeking on-the-go snacks that offer both energy and nutrition. - **Fitness and Sports:** The fitness and sports industry can market caffeinated protein bars as a functional pre or post-workout snack that boosts performance and aids muscle recovery. - **Health and Wellness:** The health and wellness industry can promote low-sugar, high-protein snacks as a healthier alternative to traditional vending machine options, catering to consumers who want to maintain a balanced diet even on-the-go. ## Related on Trend Hunter - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bar.md) - [Caffeinated Protein Bars](https://www.trendhunter.com/trends/dark-chocolate-espresso-battle-bar.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Caffeinated Energy Bars](https://www.trendhunter.com/trends/clif-bar-caffeinated-collection.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Caffeinated Organic Snack Products](https://www.trendhunter.com/trends/thats-it-products.md)