# Caffeinated Chips Engobi By Bianca | Published 2008-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caffeinated-chips-engobi References: [ohgizmo](http://www.ohgizmo.com/2008/05/16/caffeinated-chips-promise-to-keep-you-wired/) & [engobi](http://www.engobi.com/home/) In need of a boost but can't stomach espresso or other energy drinks? Reach for a bag of caffeinated **[Engobi](http://www.engobi.com/home)**chips instead. The 1.5 oz bags are packed with about double the caffeine of regular energy beverages, so if you're prone to the jitters, I'd advise sharing with a friend. At $1.29, they're also way cheaper than most specialty energy products on the market. As for nutrition, one pack of the Cinnamon Surge or Lemon Lift flavor, containing about 66 chips a bag, has 220 calories and 11g of fat. The company says "they spiked this stuff with 70% more caffeine than those little energy drinks. And it tastes good." As people seek out legal stimulants to help them keep up with the demands of today's seemingly fast-paced world, energy drinks are still flooding the market. It's a huge market that companies like Engobi feel still has huge potential to reach through innovative new products. Check out some more stimulating energy fixes: ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 39% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Caffeinated Snacks:** As demand for legal stimulants rises, there is an opportunity for food and snack companies to create innovative, energy-boosting products. - **Extreme Caffeination:** With the popularity of energy drinks, there is an opportunity to create products with even higher caffeine content to appeal to those seeking a potent boost. - **Affordable Energy:** As specialty energy products can be expensive, there is potential for companies to disrupt the market by offering affordable and accessible options. ### Sectors Adopting This - **Food and Snacks:** Food and snack companies have an opportunity to create caffeinated products to fulfill the demand for legal stimulants. - **Energy Drinks:** Energy drink companies can create products with even higher caffeine content to appeal to those seeking a potent boost. - **Consumer Goods:** Companies in the consumer goods industry can create affordable and accessible energy products to disrupt the market. ## Related on Trend Hunter - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Pouch-Style Caffeine Supplements](https://www.trendhunter.com/trends/energy-pouches.md) - [Caffeinated Alternative Energy Pouches](https://www.trendhunter.com/trends/mojo-balanced-energy-pouches.md) - [Energy-Boosting Snack Bars](https://www.trendhunter.com/trends/caffeinated-energy-bar.md) - [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md) - [Caffeinated Energy Bars](https://www.trendhunter.com/trends/clif-bar-caffeinated-collection.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Energy-Boosting Caffeinated Chocolate](https://www.trendhunter.com/trends/charge-chocolate.md)