# Caffeinated Body Scrubs This Firming Scrub Boasts Coffee Beans That Soften and Exfoliate Skin By Jana Pijak | Published 2016-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/caffeinated-body-scrub References: [etsy](https://www.etsy.com/listing/250575226/appamada-zeal-coffee-cacao-firming-body?ref=shop_home_active_15) & [etsy](https://www.etsy.com/shop/wabisabiBotanicals?ref=l2-shop-info-name) This caffeinated body scrub is created by [Etsy's](https://www.trendhunter.com/trends/dropshop) wabisabi Botanicals shop. The Californian skincare brand prides itself on using organic ingredients and offers a firming product that exfoliates and smoothes skin. A natural cure for tired and sun-damaged skin, this firming body scrub boosts collagen while reducing the appearance of sagging skin. Infused with [moisturizing coconut and almond oils](https://www.trendhunter.com/trends/propre-body-care) along with coffee beans that act as a natural exfoliant, this caffeinated body scrub is also a great solution for those who suffer from cellulite. When combined with a dry brushing technique, the body scrub works to stimulate healthy cells while removing dry and dead skin. Appealing to the health-conscious consumer, this firming body scrub is reminiscent of DIY remedies that replace harsh chemicals with accessible ingredients that can often be found in one's pantry. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Organic Beauty Products:** With increased consumer demand for natural ingredients, there is an opportunity for companies to innovate with organic beauty products such as caffeinated body scrubs. - **Diy-inspired Remedies:** Products that use familiar, accessible ingredients like coffee beans can appeal to consumers who are interested in natural, DIY-inspired remedies. - **Collagen-boosting Skincare:** There is an opportunity for companies to develop and market collagen-boosting skincare products that use natural ingredients like coffee beans to appeal to health-conscious consumers. ### Who This Affects Most - **Beauty and Personal Care:** With the rise of organic and natural beauty products, companies in the beauty and personal care industry can innovate with new products that use natural ingredients like coffee beans. - **Health and Wellness:** Collagen-boosting skincare products like caffeinated body scrubs can appeal to health and wellness consumers who seek natural remedies for their skincare needs. - **E-commerce:** As more consumers turn to online shopping, there is an opportunity for e-commerce companies to offer a wide variety of organic and natural beauty products, including caffeinated body scrubs. ## Related on Trend Hunter - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Skin-Balancing Whipped Scrubs](https://www.trendhunter.com/trends/niacinamide-body-scrub.md) - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Coffee-Powered Soap Bars](https://www.trendhunter.com/trends/coffee-soap-bar.md) - [Multi-Functional Moisturizing Scrubs](https://www.trendhunter.com/trends/moisturizing-scrub.md) - [Firming Tropically Inspired Exfoliatiors](https://www.trendhunter.com/trends/firming-shea-sugar.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Caffeine-Infused Sunscreens](https://www.trendhunter.com/trends/caffeinated-sunscreen.md) - [Refillable Body Butters](https://www.trendhunter.com/trends/buffing-butter-body-scrub.md)