# Alternative Caffeinated Beverages BioX Tea Blast Has No Calories and Ample Caffeine By Michael Hemsworth | Published 2016-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caffeinated-beverage References: [nutrition-zone](http://www.nutrition-zone.com/products/protein-energy-drinks/tea-blast) Despite caffeinated beverages like coffee maintaining popularity, not all consumers are satisfied with the bitter taste profile they often have; BioX Tea Blast solves this problem. A cold tea beverage focused on providing a [natural source of caffeine-based energy](https://www.trendhunter.com/trends/como-no), BioX Tea Blast contains [no sugar and has zero calories](https://www.trendhunter.com/trends/flash-iv-caffeine). The natural lemon flavor of BioX Tea Blast allows it to taste more like a [cold glass of summery iced tea](https://www.trendhunter.com/trends/yerba-madre-watermelody) rather than a caffeinated beverage that's focused on performance. Developed as a supplemental drink for athletes, BioX Tea Blast contains 90mg of naturally occurring caffeine in each bottle. This is upped by an additional 100mg, which is added to the beverage as a way to help supercharge the formula. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 44% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Caffeinated Beverages:** Opportunity for beverage companies to create natural and healthier versions of caffeinated drinks to cater to consumers who are not satisfied with the taste profile of coffee. - **Performance-focused Drinks:** The market for natural energy drinks is growing and there is a disruptive innovation opportunity for companies to create performance-focused drinks that do not contain added sugars and have no calories. - **Supplemental Drinks for Athletes:** There is a market for natural caffeine-based beverages that are low in calories and can provide athletes with an energy boost without relying on unhealthy sources of caffeine. ### Who This Affects Most - **Beverage Industry:** There is a disruptive innovation opportunity for beverage companies to develop natural and healthier versions of caffeinated drinks to cater to consumers who are not satisfied with the taste profile of coffee. - **Health and Wellness Industry:** The growing market for natural energy drinks presents a disruptive innovation opportunity for companies in the health and wellness industry to create performance-focused drinks that do not contain added sugars and have no calories. - **Sports and Fitness Industry:** The market for natural caffeine-based beverages that are low in calories and can provide athletes with an energy boost presents a disruptive innovation opportunity for companies in the sports and fitness industry. ## Related on Trend Hunter - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Nutritional Caffeine Alternatives](https://www.trendhunter.com/trends/energy-supershot.md) - [Electrolyte-Rich Energy Drinks](https://www.trendhunter.com/trends/energy-sparkling-orange-blast.md) - [Health-Conscious Energy Drinks](https://www.trendhunter.com/trends/aspire-healthy-energy-drinks.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Sparkling Caffeine Energy Beverages](https://www.trendhunter.com/trends/amino.md) - [Tea-Based Energy Shots](https://www.trendhunter.com/trends/hteao-energy-shots.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md)