# Free-From Ready-to-Drink Coffees Emmi Caffè Latte Zero Has No Added Sugar or Sweeteners By Michael Hemsworth | Published 2025-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caff-latte-zero References: [group.emmi](https://group.emmi.com/che/en) & [group.emmi](https://group.emmi.com/che/en)  [Emmi Caffè](https://www.trendhunter.com/trends/caffe-latte-hazenut-brownie) Latte Zero is a new ready-to-drink ([RTD](https://www.trendhunter.com/trends/equator-coffees)) coffee product from the brand slated to hit store shelves in the UK in response to consumer demand for free-from refreshment options. The product is crafted with a recipe that includes only coffee and milk with no added sugar or sweeteners in the mix. The coffee in the drink is crafted with hand-roasted Arabica beans sourced from regions in Guatemala and Honduras, while the dairy is lactose-free Swiss milk. The RTD coffee is arriving exclusively at [Tesco](https://www.trendhunter.com/trends/emmi-caff-latte-creamy) locations starting March 3, 2025 in 230ml bottles for £1.85 each. Brand Manager Georgia Lightbody spoke on the Emmi Caffè Latte Zero saying, "We’re really excited to introduce Emmi Caffè Latte Zero to health-conscious coffee lovers. We already offer a number of great-tasting iced coffee drinks with no added sugar or sweeteners, but the launch of Emmi Caffè Latte Zero taps into consumers’ evolving lifestyle preferences for beverages with simpler ingredient lists." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 72% | Activity: 77% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Free-from Beverages:** Rising consumer interest in healthier drinking options fuels a trend towards beverages free from added sugars and artificial ingredients. - **Simplified Ingredient Lists:** Consumers are increasingly attracted to products featuring minimalist ingredient lists, indicating a shift towards transparency and purity in packaged goods. - **Hand-roasted Coffee Sourcing:** Emphasizing artisan coffee production, the trend highlights consumer preferences for high-quality, ethically sourced beans from specific geographical regions. ### Where This Applies - **RTD Coffee Market:** The Ready-to-Drink coffee sector is evolving to satisfy a growing demand for healthier on-the-go options that align with wellness lifestyles. - **Lactose-free Dairy Industry:** As more consumers embrace lactose-free products, this industry is poised to benefit from the integration of dairy alternatives in traditional offerings. - **Ethical Sourcing and Transparent Supply Chains:** Industries focusing on ethical sourcing are responding to consumer demand for transparency and responsibility in ingredient origination, driving change in production standards. ## Related on Trend Hunter - [Velvety Ready-to-Sip Iced Coffees](https://www.trendhunter.com/trends/emmi-caff-latte-creamy.md) - [Low-Sugar Cafe Drinks](https://www.trendhunter.com/trends/starbucks-frappuccino-caramel-no-added-sugar.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/sproud-barista-zero.md) - [Cafe-Inspired Zero-Sugar Creamers](https://www.trendhunter.com/trends/zerosugar-creamers.md) - [Zero-Sugar Espresso Drinks](https://www.trendhunter.com/trends/birdy.md) - [Sugar-Free Coffee Energy Drinks](https://www.trendhunter.com/trends/starbucks-doubleshot-energy-zero-sugar.md) - [Dairy-Free Ready-to-Drink Iced Coffees](https://www.trendhunter.com/trends/iced-coffee-range.md) - [Naturally Sweetened Oatmilk Lattes](https://www.trendhunter.com/trends/rtd-oatmilk-lattes.md) - [Ready-to-Drink Brownie Lattes](https://www.trendhunter.com/trends/caffe-latte-hazenut-brownie.md)