# Startup Coffee Collections TUYYO Foods Launched the 'Cafecito' Packaged Coffee Line By Colin Smith | Published 2022-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cafecito References: [nosh](https://www.nosh.com/food-wire/2022/tuyyo-foods-launches-instant-coffee-range-cafecito/) & [tuyyofoods](https://tuyyofoods.com/)  'TUYYO Foods,' a California-based food manufacturing startup, recently launched the '[Cafecito](https://www.trendhunter.com/trends/mccaf-at-home-x-lunay)' collection of instant packaged coffees. This collection includes three flavors of instant coffee, which are 'Cafe De Olla,' 'Plain,' and 'Caramel.' Each offering is available online at [TUYYO Foods'](https://www.trendhunter.com/trends/electrolyte-agua-fresca) website, as well as at various third-party retailers, such as [Amazon](https://www.trendhunter.com/trends/cafe-grumpy). TUYYO Foods is a Latina-owned startup with a culturally-significant name. The name TUYYO comes from "tu y yo" in Spanish, which means "you and me." In continuing with this positive messaging, TUYYO Foods aims to use only natural ingredients that are free from artificial additives and sweeteners in its products. As such, the Cafecito collection is poised as a better-for-you instant coffee line that brings authentic Latina coffee to the broader market without artificial preservatives. Image Credit: TUYYO Foods ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 54% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Instant Coffee:** Opportunity for startups to create instant coffee products made with natural ingredients and without artificial additives. - **Authentic Ethnic Flavors in Packaged Coffee:** Opportunity for innovators to expand the coffee market by offering unique ethnic flavors in convenient and accessible packaging. - **Direct-to-consumer Coffee Sales:** Opportunity for companies to offer high-quality, specialty coffee online and directly to consumers. ### Industries Being Reshaped - **Coffee Manufacturing:** Startup companies can disrupt the coffee industry by offering packaged coffee lines that focus on natural ingredients and authentic ethnic flavors. - **Online Retail:** Direct-to-consumer coffee sales can disrupt traditional retail channels and create new opportunities for online retailers to offer specialty coffee products. - **Health Food Industry:** Better-for-you instant coffee options can disrupt the traditional coffee market and create new opportunities for companies in the health food industry. ## Related on Trend Hunter - [Family-Owned Mexican Cafés](https://www.trendhunter.com/trends/del-caf.md) - [Small Batch Instant Coffees](https://www.trendhunter.com/trends/partners-coffee-1.md) - [Gen Z Coffee Brands](https://www.trendhunter.com/trends/couplet-coffee.md) - [Latino-Inspired Rebranding Initiatives](https://www.trendhunter.com/trends/latinaowned-food-brand.md) - [Delectable Rich Coffees](https://www.trendhunter.com/trends/cafe-grumpy.md) - [Colorful Mexican Coffee Spotlights](https://www.trendhunter.com/trends/caf-mexicano.md) - [Espresso-Style Iced Coffees](https://www.trendhunter.com/trends/rtd-iced-coffee-drinks.md) - [Collaborative Coffee Expansions](https://www.trendhunter.com/trends/coffee-expansion.md) - [Artisan-Inspired Coffee Station Products](https://www.trendhunter.com/trends/caf-delight.md)