# Regal Restaurant Aesthetics Cafe Vue Branding Brings Back 18th Century French Style By Amelia Roblin | Published 2011-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-vue-branding References: [lovelypackage](http://lovelypackage.com/cafe-vue/) & [designworks.au](http://www.designworks.com.au/) I haven't yet had the pleasure of dining at one of the Vue du Monde's satellite bistros, but it seems that with the new [Cafe Vue](https://www.trendhunter.com/trends/cafe-ginori) branding, there's even more to look forward to. With several locations throughout chic Melbourne suburbs, the brasserie is strengthening its [antique French image](https://www.trendhunter.com/trends/seasonallychanging-menu) with more input from the Designworks studio. Fresh [printed coffee cups](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee), boxes, menus and business cards compose what at first appears to be a rather eclectic collection of very different styles. History, however, is the key to tying each of the mismatched patterns together, to create a classy aesthetic that is both unique and magnificent. Inspired by the textiles and wall treatments of Marie Antoinette's France, Cafe Vue branding and packaging represents the trendy venues just splendidly. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Antique French Aesthetic:** Disruptive innovation opportunity: Create a line of products and services that cater to consumers seeking an antique French-inspired ambiance in their dining experiences. - **Eclectic Collection of Styles:** Disruptive innovation opportunity: Develop a platform or service that curates and combines various design styles to create unique and visually appealing branding and packaging. - **Historical Inspiration:** Disruptive innovation opportunity: Design a range of products that draw inspiration from specific historical eras to create a sense of nostalgia and elegance. ### Who This Affects Most - **Hospitality:** Disruptive innovation opportunity: Introduce technology-based solutions, such as augmented reality menus or AI-powered personalization, to enhance the overall dining experience. - **Design and Advertising:** Disruptive innovation opportunity: Develop AI-driven tools that assist designers and advertisers in creating cohesive and visually striking branding and packaging. - **Product and Packaging Manufacturing:** Disruptive innovation opportunity: Explore sustainable and eco-friendly materials and techniques to produce aesthetically pleasing, historically inspired packaging materials for various industries. ## Related on Trend Hunter - [Classic Parisian Bistro Designs](https://www.trendhunter.com/trends/le-cornichon.md) - [Retro-Tinged Montreal Restaurants](https://www.trendhunter.com/trends/buvette-daphne.md) - [Porcelain-Evoked Cafe Aesthetics](https://www.trendhunter.com/trends/cafe-ginori.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Blue-Toned Restaurant Lounges](https://www.trendhunter.com/trends/agli-amici-1887.md) - [Thai Restaurant-Transformed Cafes](https://www.trendhunter.com/trends/olysse.md) - [Art Deco Café Interiors](https://www.trendhunter.com/trends/atypique-1.md) - [Earthy Warm Ambiant Restaurants](https://www.trendhunter.com/trends/muse-1.md) - [Refined Culturally-Immersive Coffee Houses](https://www.trendhunter.com/trends/bacha-coffee.md)