# Cannibalistic Caffeine Campaigns These Cafe Taina Coffee Ads Keep You Alert By Amelia Roblin | Published 2011-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-taina-coffee-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/cafe_taina_dont_sleep_cast_away) & [giovannidraftfcb.br](http://www.giovannidraftfcb.com.br/) As these [Cafe Taina Coffee](https://www.trendhunter.com/trends/caf-oclock) ads explicitly assert, there are "times when sleeping is not an option." Executed by Giovanni + Draft FCB, this [animated advertising campaign](https://www.trendhunter.com/trends/starbucks-new-ads) captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Animated Advertising Campaigns:** Opportunities for disruptive innovation in creating attention-grabbing animated ads. - **Caffeine Marketing Campaigns:** Opportunities for disruptive innovation in leveraging the power of caffeine to promote products. - **Humorous Coffee Ads:** Opportunities for disruptive innovation in creating humorous ads that capture attention and make a memorable impact. ### Who This Affects Most - **Advertising:** Opportunities for disruptive innovation in creating new and engaging advertising strategies that catch the audience's eye. - **Coffee Industry:** Opportunities for disruptive innovation in marketing and advertising coffee products in unique and creative ways. - **Animation Industry:** Opportunities for disruptive innovation in using animation to create memorable and attention-grabbing ads for various industries. ## Related on Trend Hunter - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Casket Maker Energy Drinks](https://www.trendhunter.com/trends/awake-energy-drink.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Triple-Caffeine Coffees](https://www.trendhunter.com/trends/cub-cadet.md)