# Cafe-Style Beverage Cartons Intelligentsia Coffee is Venturing into the Ready-to-Drink Category By Laura McQuarrie | Published 2021-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-style-beverage References: [prnewswire](https://www.prnewswire.com/news-releases/intelligentsia-coffee-enters-ready-to-drink-category-301233381.html) & [intelligentsia](https://www.intelligentsia.com) [Intelligentsia](https://www.trendhunter.com/trends/spice-house-x-intelligentsia-coffee) Coffee was inspired by some of its customers' favorite cafe-style beverages served at its coffee bars when creating its new range of ready-to-drink products. There's Cold Coffee, which captures the aroma and complexity of flavors through flash chilling to perfectly preserve notes of caramel, lime and cherry, as well as ready-to-drink lattes with a splash of plant-based milk. At the brand's coffee bars, it's said that "Oatly beverages make up 13% of orders." As such, the new trio of ready-to-drink coffee beverages also includes a [rich and creamy Oat Latte](https://www.trendhunter.com/trends/layered-lattes) and the Spiced Oat Latte, based on a menu item that was introduced in 2018 and quickly became a fan favorite choice thanks to its comforting seasonal notes of cinnamon, vanilla, orange and ginger. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 17% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cafe-inspired RTD Beverages:** Introducing a range of ready-to-drink cafe-style beverages that mimic the experience of ordering coffee at a coffee bar. - **Flash Chilling Technology:** Incorporating flash chilling technology to perfectly preserve the aroma and complexity of flavors in ready-to-drink cold coffee. - **Plant-based Milk Lattes:** Offering ready-to-drink lattes with a splash of plant-based milk to appeal to consumers seeking dairy-free options. ### Industries Being Reshaped - **Packaging:** Innovation in packaging design and materials for ready-to-drink coffee products that mirror the quality of cafe-style beverages. - **RTD Coffee:** Creating a new category of ready-to-drink coffee products that mimic the experience and taste of ordering coffee at a coffee bar. - **Plant-based Dairy Alternatives:** Catering to growing demand for plant-based dairy alternatives that offer satisfying and flavorful options for coffee beverages. ## Related on Trend Hunter - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Canned Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/oatly-iced-coffees.md) - [Ready-to-Drink Canned Lattes](https://www.trendhunter.com/trends/oatmilk-lattes.md) - [Plant-Based Cold Brew Lattes](https://www.trendhunter.com/trends/plant-based-cold-brew-lattes.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [RTD Canned Coffees](https://www.trendhunter.com/trends/iced-latte-pilot.md) - [Nitro-Infused Oatmilk Lattes](https://www.trendhunter.com/trends/flash-brew-oatmilk-latte.md) - [Italian Cafe-Inspired Canned Coffees](https://www.trendhunter.com/trends/lavazza-iced-ready-to-drink.md)