# Musical Coffee Subscriptions Cafe Steez Offers a 'Coffee and Hip-Hop Subscription' Service By Laura McQuarrie | Published 2018-03-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-steez References: [cafesteez](https://cafesteez.com/product/coffee-hip-hop-subscription/) The rise of coffee culture has inspired the creation of numerous [coffee subscription services](https://www.trendhunter.com/trends/thebeangeek), but [Cafe Steez](https://www.trendhunter.com/trends/caf-oclock) sets itself apart by appealing to those who have a love of both java and hip-hop. Those who become members of the 'Coffee + Hip Hop Subscription' from Cafe Steez receive a new coffee and hip-hop album on vinyl to enjoy at their leisure throughout the month. Cafe Steez, which launched in January 2018, kicked off its service with a pairing of a coffee exported from Ethiopia and the 'Stillness In Wonderland' album from [Little Simz](https://www.trendhunter.com/trends/little-leaf-farm). As well as shining a spotlight on the female rapper and singer, the unique pairing highlights coffee that was was sourced and roasted by women and female-owned businesses. Cafe Steez also offers a music-only 'Hip Hop Vinyl Subscription,' as well as a straight 'Coffee Subscription' without the musical additions. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Coffee Culture:** Disruptive innovation opportunity: Develop a coffee subscription service that caters to different cultural preferences and offers unique coffee blends and flavors. - **Cross-promotion:** Disruptive innovation opportunity: Combine products or services from different industries to create unique subscription packages that appeal to a specific target audience. - **Fusion of Art Forms:** Disruptive innovation opportunity: Explore collaborations between music and other art forms to create immersive experiences that engage multiple senses. ### Sectors Adopting This - **Subscription Services:** Disruptive innovation opportunity: Create subscription services that cater to specific interests, such as combining coffee and music, to attract and retain customers. - **Music Industry:** Disruptive innovation opportunity: Collaborate with other industries, such as the coffee industry, to explore new revenue streams and reach a wider audience. - **Cafe Industry:** Disruptive innovation opportunity: Partner with musicians or artists to offer unique experiences in cafes, combining coffee with live music performances or curated playlists. ## Related on Trend Hunter - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Online Coffee Subscriptions](https://www.trendhunter.com/trends/trade-coffee.md) - [Tailored Coffee Subscription Sets](https://www.trendhunter.com/trends/dekf-coffee-roasters.md) - [Subscription-Based Decaf Gift Options](https://www.trendhunter.com/trends/specialty-decaf-offerings.md) - [NFT Coffee Subscriptions](https://www.trendhunter.com/trends/bored-breakfast-club.md) - [Hoppy Beer-Like Coffees](https://www.trendhunter.com/trends/hopped-up-coffee.md)