# Meatless Cafe Sandwiches Starbucks is Launching Beyond Meat Sandwiches Across the UAE & Kuwait By Laura McQuarrie | Published 2021-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-sandwiches References: [livekindly.co](https://www.livekindly.co/starbucks-launches-vegan-beef-middle-east/) & [beyondmeat](https://www.beyondmeat.com/whats-new/starbucks-adds-beyond-meat-to-menus-in-the-middle-east/) Across the UAE and Kuwait, [Starbucks](https://www.trendhunter.com/trends/unlimeat-pulled-pork-wrap) recently launched two new [Beyond Meat](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf1) sandwiches, helping to meet the growing demand for plant-based options. These new meatless menu items were developed with Beyond Meat to suit local taste preferences. The Beyond [Meatball](https://www.trendhunter.com/trends/subway-3) Arabian Ciabatta takes the form of a soft sandwich with plant-based Beyond Beef with fresh labneh and baby spinach, while the Beyond Meat Triple Cheese Wrap offers a different take on the same plant-based protein alternative with three kinds of cheese (red cheddar, mozzarella and feta), bell peppers and marinara sauce in a tortilla wrap. The meatless menu options follow the launch of the Beyond Meat Breakfast Sandwich at Starbucks stores in the UK. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 10% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Options:** The growing demand for plant-based options presents an opportunity for food and beverage companies to innovate and expand their menus. - **Collaboration with Beyond Meat:** Partnering with Beyond Meat to develop new meatless menu items presents an opportunity for companies to align with consumer demand for plant-based options and differentiate their offerings from competitors. - **Localized Menu Development:** Developing plant-based menu items that suit local taste preferences presents an opportunity for companies to cater to the unique needs of different markets and appeal to a wider range of consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry has an opportunity to innovate and expand their offerings by developing and promoting plant-based options that meet the growing demand for healthier, more ethical food choices. - **Plant-based Meat Alternatives:** Companies in the plant-based meat alternative industry have an opportunity to collaborate with food and beverage companies and expand their reach by offering their products as a meat substitute in menu offerings. - **Localization Services:** Localization services for food and beverage companies offer an opportunity to develop plant-based menu items that cater to the unique needs and preferences of different markets, contributing to increased customer satisfaction and loyalty. ## Related on Trend Hunter - [Plant-Based Pulled Pork Wraps](https://www.trendhunter.com/trends/unlimeat-pulled-pork-wrap.md) - [Chilled Dubai Chocolate Drinks](https://www.trendhunter.com/trends/dubai-chocolate-drinks.md) - [Meatless Crab Cake Salads](https://www.trendhunter.com/trends/crab-cake-salad.md) - [Plant-Based Springtime Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-spring-menu.md) - [Plant-Based Meatball Wraps](https://www.trendhunter.com/trends/vegan-meatball-wraps.md) - [Vegan QSR Menu Updates](https://www.trendhunter.com/trends/plantbased-food-offering.md) - [Breakfast Menu Additions](https://www.trendhunter.com/trends/the-coffee-bean.md) - [Plant-Based QSR Sandwiches](https://www.trendhunter.com/trends/plant-picante.md) - [Plant-Based Carne Asada](https://www.trendhunter.com/trends/beyond-carne-asada-steak.md)