# Playful Food Sculptures Carl Kleiner's Cafe M Beirut Series is Deliciously Adorable By Meghan Young | Published 2011-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-m-beirut References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/cute-food-sculptures) & [carlkleiner](http://www.carlkleiner.com/) Although we may have been told from a very young age that we shouldn’t play with our food, I’m sure that if it resulted in something like the [Cafe M Beirut](https://www.trendhunter.com/trends/diptyque-x-caf-verlet) series, we would never have been told to stop. Of course, not all of us are Picassos-in-training, so we’ll just have to leave the fun to those who are. Created by photographer Carl Kleiner, who brought to us the delicious ad campaign for Ikea’s ‘[Homemade is Best](http://www.trendhunter.com/trends/ikea-make-sushi)’ cookbook, the Cafe M Beirut series is not animated like that commercial. Instead, it centers around static sculptures that are full of adorable character. Shot on Kleiner’s signature pastel-colored backgrounds, the lighthearted theme is doubly reinforced. There might not be anything truly revolutionary about the Cafe M Beirut series, but it will put a smile on your face. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Food Sculpture Art:** Exploring the intersection of food and art through playful sculptures presents opportunities to disrupt traditional art forms and engage new audiences. - **Photography Campaigns:** Incorporating creative food sculptures into photography campaigns provides an innovative way to capture attention and convey brand messaging. - **Lighthearted Aesthetics:** The use of pastel-colored backgrounds and adorable character sculptures offers an opportunity to create visually pleasing and emotionally uplifting designs. ### Who This Affects Most - **Art and Design:** The art and design industry can leverage food sculpture art to push boundaries and redefine traditional artistic expressions. - **Advertising and Marketing:** Advertising and marketing professionals can incorporate food sculptures into their campaigns to create unique and memorable visual content. - **Photography:** Photographers can explore lighthearted aesthetics and incorporate food sculptures to create visually stunning and emotionally captivating photographs. ## Related on Trend Hunter - [Playful Tableware Objects](https://www.trendhunter.com/trends/creative-dining-experience.md) - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Realistic Food Candles](https://www.trendhunter.com/trends/pantlers-rations.md) - [Playful Structural Furniture Series](https://www.trendhunter.com/trends/palma-collection.md)