# Restorative Nap Cafes Nescafe's Cafe in Japan Offers Space for Napping on World Sleep Day By Laura McQuarrie | Published 2017-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-in-japan References: [elitedaily](http://elitedaily.com/social-news/nap-cafes-exist-in-japan/1833066/) & [nestle.jp](https://nestle.jp/entertain/cafe/harajuku/) For World Sleep Day this year, Nescafe launched a unique cafe in Japan that offers up luxurious beds—some even valued at just under $10,000—as sleeping spaces. At [Nescafe Harajuku](https://www.trendhunter.com/trends/decaf-billboard), there are 10 electronic reclining beds for guests from [France Bed](https://www.trendhunter.com/trends/boomer-king-menu) to try, including both double and single sizes. To create a soothing atmosphere for trying out these beds, Nescafe sets the scene with a smartphone-controlled Hue light from [Phillips](https://www.trendhunter.com/trends/keymaster-30) and a headset from Sony that offers further relaxation. To try out any of the beds at the 'Nescafe × France Bed Sleep Cafe,' visitors only need to order one food item from the cafe's menu. Customers are served a free cup of Nescafe's decaf coffee before their nap and upon waking, are given a regular cup of coffee to leave them feeling extra rejuvenated and ready for the rest of the day ahead. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 80% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Restorative Nap Cafes:** Restorative nap cafes are emerging as a trendy concept, offering luxurious sleeping spaces for relaxation and rejuvenation. - **Luxurious Sleeping Beds:** Luxurious sleeping beds, valued at just under $10,000, are becoming a disruptive trend in the hospitality industry, providing guests with unparalleled sleeping experiences. - **Smart Sleep Technology:** Smart sleep technology, such as smartphone-controlled lights and relaxation headsets, is revolutionizing the sleep experience, creating a soothing atmosphere for optimal rest. ### Sectors Adopting This - **Hospitality:** The hospitality industry has the opportunity to integrate restorative nap cafes as a unique offering, attracting guests seeking luxurious and rejuvenating sleep experiences. - **Technology:** The technology industry can capitalize on the rise of smart sleep technology by developing innovative products that enhance relaxation and sleep quality. - **Coffee:** The coffee industry can explore partnerships and collaborations with restorative nap cafes to offer specialty coffee experiences that complement the relaxation and wake-up process. ## Related on Trend Hunter - [Vertical Nap Pods](https://www.trendhunter.com/trends/napping-pods.md) - [Sleep-Monitoring Capsule Hotels](https://www.trendhunter.com/trends/ntt-data.md) - [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md) - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md) - [Restorative Sleep Suites](https://www.trendhunter.com/trends/sleep-suites.md) - [Relaxing Coffee Pod Flavors](https://www.trendhunter.com/trends/nespresso-french-lavender-vanilla-decaffeinato.md) - [Sleep Drink Rebrands](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte.md) - [Standing Tranquil Napping Pods](https://www.trendhunter.com/trends/giraffenap.md) - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md)