# Multisensory Gourmand Pop-Ups Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents By Laura McQuarrie | Published 2025-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-gourmand References: [prnewswire](https://www.prnewswire.com/news-releases/lush-cosmetics-is-sweetening-up-fall-with-cafe-gourmand---the-pop-up-cafe-will-open-in-nycs-west-village-on-friday-september-19-302559805.html) & [Lush](http://Lush.com)  As the air turns crisp, fragrance fans are embracing warm, edible notes that evoke cozy indulgence and comfort, and [Lush](https://www.trendhunter.com/trends/lushs-new-pumpkin-spice) is showcasing its best gourmand offerings at [Café Gourmand](https://www.trendhunter.com/trends/cafe-airbush), a [West Village pop-up](https://www.trendhunter.com/trends/smell-good-saturdays). In response to more people embracing fragrance rituals and layering gourmand scents, Lush is inviting people to experience the decadent signature scents behind products like its best-selling Super Milk Conditioning Hair Primer and the new Pumpkin Spice Collection. For a short time this September, visitors will benefit from being able to pick up a personal fragrance routine from a scent quiz and a personalized scent layering consultation. While their deluxe samples are being prepared, they'll sip a product-inspired vegan latte—and sustainably minded guests who bring their own mug have the opportunity to take home a complimentary full-sized product. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 87% | Activity: 92% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Personalized Scent Layering:** Consumers are increasingly seeking personalized scent experiences, driving the trend for individualized fragrance rituals that combine various edible notes. - **Experiential Retail Pop-ups:** Temporary retail environments are becoming immersive, sensory-driven experiences that allow brands to create memorable and engaging consumer interactions. - **Sustainability Incentives:** Brands are incorporating eco-friendly practices by offering rewards for sustainable consumer behavior, such as bringing personal reusable items to reduce waste. ### Where This Applies - **Fragrance and Perfume:** The fragrance industry is innovating with multisensory experiences that blend personalized scent creation with complementary product offerings. - **Event and Pop-up Spaces:** The event industry is tapping into multisensory experiences that stimulate consumer interest and engagement through temporary, themed installations. - **Sustainable Consumer Goods:** As sustainability continues to influence consumer choices, the industry is adapting to integrate incentivized eco-conscious practices into brand interactions. ## Related on Trend Hunter - [Gourmand-Inspired Scent Collections](https://www.trendhunter.com/trends/lushs-new-pumpkin-spice.md) - [Multi-Sensory Fragrance Experiences](https://www.trendhunter.com/trends/scent-sanctuary.md) - [Gourmand Bathing Experiences](https://www.trendhunter.com/trends/book-a-bath-sticky-dates.md) - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Experiential Multisensory Pop-Ups](https://www.trendhunter.com/trends/pleasingland.md) - [Experiential Fragrance Cafes](https://www.trendhunter.com/trends/nina-illusion-cafe.md) - [Textured Gourmand Fragrances](https://www.trendhunter.com/trends/Textured-gourmand-fragrances.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Fragrance-Inspired Lattes](https://www.trendhunter.com/trends/afternoon-delight-latte.md)