# Exotic Eco-Friendly Java Cafe Etico is a Coffee Brand Supporting Human Rights in Latin America By Rebecca Byers | Published 2012-07-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-etico References: [secouncil](http://www.secouncil.ca/en/marketplace/cafe-etico) & [etico](http://www.etico.ca/etico/) [Cafe Etico](https://www.trendhunter.com/trends/sailing-cargo-ship) is a Vancouver-based social enterprise that donates 100% of the profits from its [organic, fair trade coffee beans](https://www.trendhunter.com/trends/expressive-organic-coffee) in support of human rights initiatives in Latin America. The philanthropic coffee brand pays at least of 20% over the fair trade minimum and directs their financial support to the British Columbia-based non-profit CoDevelopment Canada. Cafe Etico also organizes tours to Nicaragua and Guatemala to visit the organic, shade-grown and bird-friendly coffee farms that provide the brand's java. The non-profit's partners in Latin America work to create a sustainable system for small farmers while they are also dedicated to contributing to a positive model of global trade. **Contact Information** Cafe Etico [website](http://www.etico.ca/etico/) Cafe Etico on [Facebook](http://www.facebook.com/pages/Cafe-Etico/119851391372838) Cafe Etico on [Twitter](http://twitter.com/cafeetico) CoDevelopment Canada on [Twitter](http://twitter.com/codevcanada) ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Philanthropic Coffee Brands:** There is an opportunity for coffee brands to differentiate themselves by supporting social causes and donating profits. - **Farm-to-table Tourism:** Sustainability-focused coffee brands can offer farm tours or other experiences for coffee drinkers looking to learn more about the origins of their beans. - **Fair Trade Advocacy:** Companies advocating for fair wage practices can help raise awareness about the struggles of small farmers and promote a more equitable global trade system. ### Who This Affects Most - **Coffee and Tea:** The coffee industry can leverage sustainability practices, social justice initiatives, and ethical business practices to create a unique brand and loyal following. - **Tourism:** Farm-to-table tourism in the coffee industry is a unique niche that appeals to consumers interested in sustainability and ethical business practices. - **Non-profit and Social Enterprise:** Non-profits and social enterprises that partner with coffee brands can help raise awareness and funds for human rights initiatives and sustainable farming practices. ## Related on Trend Hunter - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Premium Authentic Cuban Coffees](https://www.trendhunter.com/trends/lavazza-tierra-bioorganic-for-cuba-coffee.md) - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md) - [Colorful Mexican Coffee Spotlights](https://www.trendhunter.com/trends/caf-mexicano.md) - [Family-Owned Mexican Cafés](https://www.trendhunter.com/trends/del-caf.md) - [Panama-Produced Coffee Products](https://www.trendhunter.com/trends/geisha-coffee.md) - [Regenerative Organic Coffees](https://www.trendhunter.com/trends/regenerative-coffee1.md) - [Sustainable Coffee Initiatives](https://www.trendhunter.com/trends/crop-to-cup.md)