# Raw Cane Sugar-Sweetened Espresso Cafe Cubano Offers a Sweet and Spicy Alternative to Coffee By Alyson Wyers | Published 2015-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-cubano References: [buzzfeed](http://www.buzzfeed.com/mattortile/14-coffee-drinks-to-break-your-coffee-rut) If you are sick of your usual coffee order and are looking for a new hot (and caffeinated) beverage to warm up with this winter, a cafe cubano might just do the trick. The [cuban espresso](https://www.trendhunter.com/trends/iced-shaken-espresso-drinks) not only offers a quick shot of coffee that is sure to wake you up when the February blues have got you down, it also has a sweet and spicy kick to it. The alternative coffee drink is sweetened with [raw cane sugar](https://www.trendhunter.com/trends/kopiko-focus-coffee) as it is being brewed. If you have tried a [cortado or cafe con leche](https://www.trendhunter.com/trends/specialty-vietnamese-coffee), it might taste familiar because it often serves as a base for these two coffee varieties. The cuban coffee is also known as cafecito. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alternative Coffee:** Disruptive innovation opportunities in creating new coffee flavors and combinations using alternative sweeteners and spices. - **Raw Cane Sugar:** Disruptive innovation opportunities in developing new products or processes that utilize raw cane sugar as a natural sweetener in different industries. - **Cultural-inspired Beverages:** Disruptive innovation opportunities in creating unique and culturally-inspired beverage options that cater to specific tastes and preferences. ### Where This Applies - **Coffee and Beverage:** Disruptive innovation opportunities in the coffee and beverage industry to create new and exciting flavors and concoctions to attract customers. - **Sweetener and Sugar:** Disruptive innovation opportunities in the sweetener and sugar industry to expand the use of raw cane sugar as a preferred alternative sweetener in various food and beverage products. - **Hospitality and Food Service:** Disruptive innovation opportunities in the hospitality and food service industry to incorporate cultural-inspired and unique drinks like cafe cubano into their menus and offerings. ## Related on Trend Hunter - [Espresso-Style Iced Coffees](https://www.trendhunter.com/trends/rtd-iced-coffee-drinks.md) - [Concentrated Cold Coffee Espressos](https://www.trendhunter.com/trends/nescaf-espresso-concentrate.md) - [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md) - [Mesquite-Made Coffee Alternatives](https://www.trendhunter.com/trends/caffeinefree-coffee-alternative.md) - [Three-Shot Espresso Beverages](https://www.trendhunter.com/trends/brown-sugar-oatmilk-cortado.md) - [Honey-Sweetened Cold Brews](https://www.trendhunter.com/trends/honey-sweetened-cold-brews.md) - [Triple-Caffeine Coffees](https://www.trendhunter.com/trends/cub-cadet.md) - [Replenishing Creamy Coffees](https://www.trendhunter.com/trends/cloud-coffee.md) - [Premium Authentic Cuban Coffees](https://www.trendhunter.com/trends/lavazza-tierra-bioorganic-for-cuba-coffee.md)