# Optical Illusion Packaging The Cafe Brasileiro Java Wrapper is Visually Arresting By Susan Keefe | Published 2012-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-brasileiro References: [thedieline](http://www.thedieline.com/blog/2012/1/3/cafe-brasileiro.html) & [ntgj_packaging.prosite](http://ntgj_packaging.prosite.com/) Premium coffee company [Cafe Brasileiro](https://www.trendhunter.com/trends/caf-delight) looked to the creative minds at the design firm NTGJ to give the product a modern Brazilian look without resorting to the tired and stereotypical green and yellow colors. The creative team at NTGJ turned to Brazilian icons for inspiration and created a [minimalist and surprisingly monochrome package](https://www.trendhunter.com/trends/modernized-coffees) that still manages to be infectiously eye-catching. Gathering aesthetic cues from the natural Brazilian wonder Pão de Açucar (Sugarloaf Mountain) and the mind-bending sidewalk graphics of the Calçadão de Copacabana pattern found in Rio de Janeiro, NTGJ created a stunning design. The result is a surreal creation reminiscent of the black and white optical illusion artwork that 1960s mods went nuts over. The resurgence of this somewhat retro style is a welcome reference that fits neatly with the fashion world's rediscovery of the 1960s. Iconic and simple, yet highly engaging, the [Cafe Brasileiro packaging](https://www.trendhunter.com/trends/brazilian-beverage) is extremely visually stimulating. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging:** Companies can take a cue from Cafe Brasileiro by using minimalist packaging inspired by iconic imagery to create engaging designs. - **Retro Design:** There is a resurgence of interest in retro design styles, as seen with Cafe Brasileiro's use of black and white optical illusion artwork. - **Simplicity:** Cafe Brasileiro's visually stunning packaging proves that simpler is often better when it comes to engaging with customers. ### Where This Applies - **Coffee:** Coffee companies like Cafe Brasileiro can differentiate themselves through innovative, visually engaging packaging designs. - **Graphic Design:** The success of Cafe Brasileiro's packaging design demonstrates a growing trend toward visually engaging graphic designs that utilize iconic imagery. - **Fashion:** Cafe Brasileiro's packaging design is in step with the fashion world's rediscovery of the 1960s retro style, offering disruptive innovation opportunities for fashion brands. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md)