# Authentic Mexico City Cafes Mexico City's Cafe Avellaneda Has a Small-Batch Roasting Method By Rebecca Byers | Published 2016-05-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cafe-avellaneda References: [sprudge](http://sprudge.com/mexico-city-new-horizon-cafe-avellaneda-96693.html) [Cafe Avellaneda](https://www.trendhunter.com/trends/caf-oclock) in Mexico City is an innovative and charming coffee bar considered to be at the forefront of Mexico's own [third-wave coffee movement](https://www.trendhunter.com/trends/coffee-boutique). The charismatic coffee shop boasts an unassuming hand-painted sign and features an exterior framed by blue and white tiled. The cafe has a [small roasting strategy](https://www.trendhunter.com/trends/specialty-coffee-collection) that involves plenty of experimentation and that only yields one-kilogram of coffee beans at a time. The charming cafe is a must-try if you find yourself in Mexico City. Cafe Avellaneda also has an altruistic element, with the owner Carlos de la Torre donating proceeds from every cup of coffee sold to benefit a program aimed at curbing the issue of lead rusting on Mexican coffee plantations. The issue, which plagues coffee producers worldwide, requires farmers to acquire specialized equipment in order to thrive. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Third-wave Coffee Movement:** Emerging third-wave coffee movement, with an emphasis on artisanal, small-batch roasting and experimentation, creates disruption opportunities in the coffee industry. - **Charitable Coffee Shops:** Charitable coffee shops that give back to help farmers and their communities present innovative opportunities for social entrepreneurship. - **Sustainable Coffee Practices:** Sustainable coffee practices to address issues like lead rusting present opportunities for innovation in the coffee industry that leverage cutting edge technology. ### Who This Affects Most - **Coffee Shops:** Coffee shops that approach coffee making and consumption with a unique and innovative approach can attract customers and create a distinctive brand. - **Social Entrepreneurship:** Businesses with a social impact component that are dedicated to giving back to the community can inspire innovation in social entrepreneurship. - **Coffee Production:** New technologies can make significant improvements to coffee production practices to make it more sustainable and efficient for farmers around the world. ## Related on Trend Hunter - [Colorful Mexican Coffee Spotlights](https://www.trendhunter.com/trends/caf-mexicano.md) - [Groundbreaking Decaf Coffee Ranges](https://www.trendhunter.com/trends/city-boy-coffee.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Refined Culturally-Immersive Coffee Houses](https://www.trendhunter.com/trends/bacha-coffee.md) - [Celebratory Mexican Mochas](https://www.trendhunter.com/trends/mexican-mocha.md) - [Toronto-Based Arabic Cafes](https://www.trendhunter.com/trends/hailed-coffee-1.md) - [Premium Authentic Cuban Coffees](https://www.trendhunter.com/trends/lavazza-tierra-bioorganic-for-cuba-coffee.md) - [Coffee-Infused Tequilas](https://www.trendhunter.com/trends/coffeeinfused-tequila.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md)