# Coffee Cocktail Timepieces Cazadores and Café Bustelo Collaborated on a Special Café O'Clock By Laura McQuarrie | Published 2024-09-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/caf-oclock References: [eventbrite](https://www.eventbrite.com/e/cafe-oclock-presented-by-tequila-cazadores-and-cafe-bustelo-tickets-1014613896477?aff=oddtdtcreator) & [cazadores](http://cazadores.com/us/en/cafeoclock)  For National Coffee Day, award-winning premium tequila brand Cazadores is teaming up with Latinstyle coffee brand Café Bustelo to launch a limited-edition Café O'Clock timepiece, specialty coffee cocktails and a pop-up event in New York City. The limited-edition Café O'Clock timepiece was created to remind coffee lovers of cafecito time in the morning and cocktail hour in the evening. This partnership follows the 2023 launch of [Cazadores Café](https://www.trendhunter.com/trends/coffeeinfused-tequila), a tequila-based coffee liqueur, which inspired cocktail lovers to elevate popular coffee cocktails like the [espresso martini](https://www.trendhunter.com/trends/dubai-chocolate-style-espresso-martini) and carajillo. Together, the partnering brands whipped up a recipe for the Cazadores Café y Café Bustelo Espresso [Martini](https://www.trendhunter.com/trends/you-and-yours) featuring two ounces of Cazadores Café, equal parts prepared and chilled Café Bustelo Instant Espresso, plus ice and coffee beans to garnish. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 76% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Collaborative Marketing Campaigns:** Brands are joining forces across different industries to create unique, co-branded products and experiences that attract wider audiences. - **Timepiece Merchandising:** Limited-edition, novelty timepieces are becoming popular promotional items to commemorate special partnerships and events. - **Hybrid Beverage Offerings:** Innovations in blending different beverage categories, such as creating coffee-infused cocktails, are gaining traction among consumers. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry is exploring new flavor profiles by integrating popular non-alcoholic drinks, offering consumers novel tasting experiences. - **Specialty Coffee:** Specialty coffee brands are increasingly collaborating with other luxury or premium brands to enhance brand visibility and cultural relevance. - **Event Marketing:** Pop-up events and limited-time collaborations provide brands with opportunities to engage directly with consumers in dynamic, memorable ways. ## Related on Trend Hunter - [Coffee-Infused Tequilas](https://www.trendhunter.com/trends/coffeeinfused-tequila.md) - [Seasonal Coffee Cocktails](https://www.trendhunter.com/trends/coffee-cocktails.md) - [High-Quality Coffee Tequilas](https://www.trendhunter.com/trends/black-gold-xo-caf.md) - [Pistachio Chocolate Cocktails](https://www.trendhunter.com/trends/tequila-cazadores-2.md) - [Canned Coffee Liqueur Beers](https://www.trendhunter.com/trends/caf-stout.md) - [Premium Espresso Martini Cans](https://www.trendhunter.com/trends/cafe-solo-espresso-martini.md) - [Collaborative Mixology Competitions](https://www.trendhunter.com/trends/collaborative-mixology-competition.md) - [Cask-Finished Coffee Liqueurs](https://www.trendhunter.com/trends/caf-solo-px-cask-finished.md) - [Espresso-Style Iced Coffees](https://www.trendhunter.com/trends/rtd-iced-coffee-drinks.md)