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# Crispy Quinoa Salad Kits
Dole's Chopped Caesar Salad Kit Includes Quinoa as a Feature Ingredient

By Laura McQuarrie | Published 2017-06-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/caesar-salad-kit
References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/06/New-on-the-shelves-0623/Dole.aspx?TipID=9)

There are plenty of [Caesar salad kits](https://www.trendhunter.com/trends/familysize-salad-kit) on the market, and just as many fresh salads served in restaurants that are made with a base of quinoa, but few store-bought products that offer both leafy greens and the ancient grain quinoa. To remedy this, Dole introduced an all-new Chopped Caesar Salad Kit with quinoa as a feature ingredient.

This new ready-to-mix salad kit includes pieces of Romaine lettuce, shredded Parmesan cheese, garlic bread croutons, crispy quinoa pieces, as well as a packet of Dole's own [Caesar salad dressing](https://www.trendhunter.com/trends/caesar-salad-dip) and even ground black pepper for added seasoning.

The easy-to-prepare salad kit appeals to consumers who want to enjoy the protein that can be had from the ancient grain without the hassle of preparing it from scratch as a salad add-in.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Quinoa Salad Kits:** The introduction of Dole's Chopped Caesar Salad Kit with quinoa highlights the trend of incorporating quinoa into pre-packaged salad kits.
- **Ready-to-mix Salad Kits:** The convenience of Dole's Chopped Caesar Salad Kit appeals to consumers looking for easy-to-prepare salad options.
- **Ancient Grains in Salads:** The inclusion of quinoa in Dole's salad kit reflects the trend of using ancient grains as a healthy and protein-rich addition to salads.

### Where This Applies

- **Packaged Salad Industry:** The introduction of Dole's innovative salad kit with quinoa creates opportunities for growth and differentiation within the packaged salad industry.
- **Convenience Food Industry:** Dole's ready-to-mix salad kit caters to the demand for convenient and healthy food options, presenting disruptive innovation opportunities within the convenience food industry.
- **Health Food Industry:** The integration of quinoa as a feature ingredient in Dole's salad kit taps into the health food trend, opening up potential disruptive innovation opportunities in the health food industry.

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