# Towering Typographic Architecture The Cadence Architects Splice Building Uses Words to Stand Out By Jamie Danielle Munro | Published 2011-07-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cadence-architects-splice References: [contemporist](http://www.contemporist.com/2011/07/04/splice-by-cadence-architects/) & [cadence.in](http://www.cadence.in/) The Cadence Architects Splice building uses a unique horizontal design combined with wording on windows to make this structure stand out from the crowd. By using angled windows to create a distinct perspective when looking at the front of the building, Cadence Architects manages to present a design that requires a second glance. The font on the windows is rarely seen on an architectural structure, making this design eye-catching in more ways than one. The Cadence Architects Splice building is an architectural inspiration. **Implications** - With consumers caught up in busy lifestyles, it becomes difficult for companies to gain attention from customers. Companies should not be afraid to take a risk when designing a new product. Making slight alterations to a familiar design is a great way to innovate without risking too much for a business as consumers are sure to recognize the product and purchase it based on recognition. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 92% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Unique Architecture Design:** The use of angled windows and distinctive typography on buildings is an emerging trend that captures attention and creates a unique architectural experience. - **Eye-catching Branding:** Incorporating uncommon fonts and designs in architectural structures is a growing trend that can help businesses differentiate their brand and attract customers through visual appeal. - **Innovative Product Design:** Making subtle changes to familiar designs is a trend that allows companies to introduce new products without taking significant risks, leveraging consumers' recognition and increasing the chances of purchase. ### Sectors Adopting This - **Architecture:** The architectural industry can explore unconventional design techniques, such as using angled windows and typography, to create standout structures that leave a lasting impression on viewers. - **Branding and Marketing:** The branding and marketing industry can help businesses incorporate unique typography and design elements into their physical structures to enhance brand visibility and attract attention from potential customers. - **Product Development:** The product development industry can benefit from the trend of making slight alterations to familiar designs, maximizing consumer recognition and trust while introducing innovative features and functionalities. ## Related on Trend Hunter - [Gracefully Dynamic Skyscrapers](https://www.trendhunter.com/trends/bond-tower.md) - [Residential Tower Textured Facades](https://www.trendhunter.com/trends/belden-brick.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Multifunctional Angled Apartments](https://www.trendhunter.com/trends/vertikal-nydalen.md) - [Office Building Rainbow Facades](https://www.trendhunter.com/trends/vertical-rainbow-office.md) - [City-Framing Concrete Residences](https://www.trendhunter.com/trends/khome.md) - [Staggered Cubic Skyscrapers](https://www.trendhunter.com/trends/ooda.md) - [Emirati-Inspired Towers](https://www.trendhunter.com/trends/symphony-tower.md) - [Building-Nestled Compact Cafes](https://www.trendhunter.com/trends/chapel-cafe.md)