# Viral Sequels (UPDATE) Cadbury Airport Terminal Ad By Cowbag | Published 2008-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadburys-take-on-terminal-5-perfect-timing-for-new-advert References: [cowshedproductions.blogspot](http://www.cowshedproductions.blogspot.com) A bit like last year's viral Gorilla commercial, I don't see what this latest [Cadbury](https://www.trendhunter.com/trends/how-do-you-eat-yours) advert has to do with chocolate. However, it is a great ad and one that everyone is talking about... although I don't think it will be as big as the Gorilla one. With timing sent from heaven, for the advertising peeps, it came out just as the [Heathrow Terminal 5](https://www.trendhunter.com/trends/wemite) fiasco kicked off. And what a tune! Clearly someone in the advertising agency Fallon is a fan of retro tunes... ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Viral Advertisements:** Exploiting unrelated concepts in advertisements, like Cadbury's Gorilla commercial, can create viral sensations that generate buzz and consumer engagement. - **Timing-based Marketing:** Capitalizing on current events or incidents, such as the Heathrow Terminal 5 fiasco, in advertisements can create a powerful impact and captivate audiences. - **Nostalgic Advertising:** Incorporating retro tunes and appealing to sentimental memories in advertisements can evoke positive emotions and resonate with consumers on a deeper level. ### Industries Being Reshaped - **Advertising:** The advertising industry can leverage viral ad concepts to create disruptive campaigns that capture consumer attention and increase brand awareness. - **Marketing:** The marketing industry can explore timing-based strategies to capitalize on current events and engage with targeted audiences, amplifying brand messages. - **Confectionery:** The confectionery industry can adopt nostalgic advertising approaches, utilizing retro tunes and appealing to sentimental memories, to connect with consumers and enhance brand loyalty. ## Related on Trend Hunter - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)