# Pointless Activity-Pushing Ads 'Time Well Mis-spent' Campaign Promotes Cadbury Wispa Chocolate By Katherinev123 | Published 2012-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-wispa-chocolate References: [popsop](http://popsop.com/56907) & [facebook](https://www.facebook.com/wispa/app_462851967063664) It's okay to do some pointless activity, just as long as you can enjoy a [Cadbury](https://www.trendhunter.com/trends/advent-campaign) Wispa chocolate bar, according to the chocolate brand's latest push. It has just rolled out a quirky campaign in the UK called 'Time Well Mis-spent,' which encourages people to take some time to goof off and battle boredom. According to Cadbury's [YouTube](https://www.trendhunter.com/trends/maltesers-meditation) channel, it's "putting the fun back into foolishness," and it's doing so with the release of this first TV spot that shows a group of people hauling a giant inflatable figure up a mountain. Pointless? Yes. Boring? No. The new Cadbury Wispa chocolate campaign was created by CMW and also includes a [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws) app that rewards people for coming up with new ways to "mis-spend" their time. According to Popsop, Wispa will then execute the best ideas. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Pointless Activity-pushing Campaigns:** Brands can create campaigns that encourage people to take some time to goof off and enjoy their products. - **Reward-based Time-wasting Apps:** Businesses can create reward-based apps that incentivize customers to come up with new ways to 'mis-spend' their time. - **Fun-oriented Advertising:** Businesses can put the fun back into advertising by creating campaigns that entertain and engage customers. ### Where This Applies - **Food and Beverage:** Food and beverage companies can create campaigns that promote a fun and relaxed lifestyle. - **Media and Entertainment:** Media and entertainment companies can create reward-based apps that incentivize customers to engage more with their content. - **Advertising and Marketing:** Advertising and marketing agencies can innovate on traditional advertising methods by creating campaigns that entertain and engage audiences. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Anti-AI Marketing Campaigns](https://www.trendhunter.com/trends/make-ai-mediocre-again.md) - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md)