# Marketing 100 Calories Cadbury Thins: Stapler, Panties, Blemish By Bianca | Published 2008-04-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-thins-stapler-panties-blemish References: [Notice: Undefined index: host in /home/jeremy/public_html/thcp/core/core.functions.php(637) : eval()'d code on line 3](http://www.dailymotion.com/swf/x50hw0&v3=1&related=1) The "100 Calorie" obsession continues with products like the [Cadbury](https://www.trendhunter.com/trends/chocolate-campaigns) Thin bars not only lining store checkouts, but also invading us through [print campaigns](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching), and even video ads like the three featured here. Clearly, Cadbury is targeting image-conscious women with the commercials. The campaign is about "The Clever Woman" who also happens to know the secret of Cadbury Thins. Stapler, featured above, shows a woman who staples her hem shorter after setting her eye on a "good-looking and single new accountant". In Panties, a woman transforms her granny panties into a sexy thong after deciding "Mr. Alright" has become "Mr. Right Now." Following that clip is Blemish in which "the clever woman" turns her zit into a beauty mark. **[Cadbury Thins: Panties](http://www.dailymotion.com/video/x50hwt_cadbury-thins-panties_fun)** *Uploaded by [hourigan](http://www.dailymotion.com/hourigan)* **[Cadbury Thins: Blemish](http://www.dailymotion.com/video/x50hx2_cadbury-thins-blemish_fun)** *Uploaded by [hourigan](http://www.dailymotion.com/hourigan)* ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 37% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **100 Calorie Obsession:** Creating snack products that cater to the needs of customers watching their weight is a growing trend. - **Personalized Consumption:** Customizable food products that fit the unique preferences of individual customers could be a major disruptive innovation opportunity. - **Creative Ad Campaigns:** Businesses that think outside the box and create visually engaging and unique ad campaigns can attract more customers. ### Industries Being Reshaped - **Food and Beverage:** Snack food brands that create 100 calorie or other portioned products have the potential to corner the market on health-conscious customers. - **Apparel and Fashion:** Retailers that create customizable clothing options for individual customers could reshape the way apparel is consumed. - **Marketing and Advertising:** Marketing agencies that create creative ad campaigns can differentiate themselves from others in the industry and attract more clients. ## Related on Trend Hunter - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Low-Calorie Chocolate Nougat Bars](https://www.trendhunter.com/trends/cadbury-delights.md) - [Permissible Snack Brand Campaigns](https://www.trendhunter.com/trends/walkers-campaign.md) - [Lightly Coated Oat Bars](https://www.trendhunter.com/trends/cadbury-brunch-light.md) - [Thin Calorie-Conscious Snack Bars](https://www.trendhunter.com/trends/kind-thins.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Indulgent Snack-Friendly Mini Biscuits](https://www.trendhunter.com/trends/mcvities-digestives-milk-chocolate-minis.md)