# Textural Sharing-Friendly Candy Bars Cadbury StarBar Duo is Delicious and Value-Conscious By Michael Hemsworth | Published 2024-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-starbar-duo References: [grocerytrader](https://grocerytrader.co.uk/a-true-star-starbar-joins-cadbury-duos-range/) & [cadbury](https://www.cadbury.co.uk)  The [Cadbury StarBar](https://www.trendhunter.com/trends/cadbury-duos) Duo candy bar is headed to the UK market as the latest addition to the brand's namesake Duo range as a value-minded treat that responds to changing consumer preferences. The candy bar is crafted with the signature blend of salty peanuts, caramel and Cadbury milk chocolate to give each bite a sweet, slightly salty and highly satisfying flavor. The bar comes with two servings in each pack, just like the other varieties in the Duo range, to encourage consumers to share with a friend or as the perfect option for couples. Brand Manager at [Mondelēz International](https://www.trendhunter.com/trends/twirl-xtra) Olena Solodka commented on the new Cadbury StarBar Duo candy bar saying, "This is a brilliant time for Cadbury StarBar to be expanding into [Duos](https://www.trendhunter.com/trends/ritter-sport-presents); this shopper favourite was launched back in 1976 and is especially popular in convenience stores. It’s currently growing at 12% in singles so combined with the popularity of the Duos range it’s set to be a true star! What’s more, insight tells us that the Duos format is not only an attractive proposition for price-conscious consumers but is also another way for retailers to offer shoppers more sharing options." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 51% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Value-minded Treats:** Opportunity to tap into consumer preferences for affordable yet delicious candy bars. - **Sharing Encouragement:** Potential to boost sales by promoting sharing-friendly packaging for confectionery products. - **Duo Range Expansion:** Expanding product lines to include duo-packaging can attract a wider consumer base seeking variety and convenience. ### Who This Affects Most - **Confectionery:** Innovative candy bar concepts can drive market growth by meeting changing consumer demands for unique flavor combinations and affordable options. - **Retail:** Enhancing packaging designs to encourage sharing could create new opportunities for retailers to increase sales and customer engagement. - **Food Manufacturing:** Developing dual-serving packaging formats can differentiate brands and cater to consumers looking for convenient and shareable snack solutions. ## Related on Trend Hunter - [Flavorful Two-Sided Candy Bars](https://www.trendhunter.com/trends/ritter-sport-duo.md) - [Value-Focused Candy Bars](https://www.trendhunter.com/trends/twirl-xtra.md) - [Portion-Controlled Candy Packaging](https://www.trendhunter.com/trends/cadbury-duos.md) - [Cost-Conscious Candy Bars](https://www.trendhunter.com/trends/nestl-munchies-sharing-bar.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Texturally Chunky Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-more.md) - [Remixed Triple-Layer Candy Bars](https://www.trendhunter.com/trends/quality-street-collisions-hazelnut-caramel.md) - [Texturized Chocolate Squares](https://www.trendhunter.com/trends/ritter-sport-presents.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md)