# Easter Egg Snapchat Lenses Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK By Rebecca Byers | Published 2016-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-snapchat References: [marketingmagazine](http://www.marketingmagazine.co.uk/article/1387029/cadbury-first-uk-confectionery-brand-use-new-snapchat-ad-platform) Ahead of the 2016 Easter season, an exciting Cadbury [Snapchat](https://www.trendhunter.com/trends/snapchat-and-gelato-messina) partnership has led to the creation of a dedicated geofilter celebrating the iconic Cadbury Creme Egg confection. The live-animated selfie filter will be able to record themselves with the creative overlay, which spells out "G-O-O" with Creme Egg images. Available for just 24-hours on March 12 in the United Kingdom, the Cadbury Creme Egg geofilter supported the brand's "Have a Fling with a Creme Egg" campaign that launched in 2013. The Cadbury Snapchat geofilters follow a highly successful Cadbury Creme Egg-themed pop-up cafe in London that featured activities, brand memorabilia and which ran for seven weeks. The Cadbury Creme Egg pop-up cafe raised approximately £15,000 for the [Prince's Trust](https://www.trendhunter.com/trends/coronation-cake), a [Cadbury Foundation](https://www.trendhunter.com/trends/submelt) partner. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sponsored Snapchat Lenses:** Cadbury Creme Egg's partnership with Snapchat to create a dedicated geofilter presents an opportunity for other brands to use sponsored lenses for interactive marketing campaigns. - **Live-animated Selfie Filters:** The success of Cadbury's live-animated selfie filter presents an opportunity for other confectionery brands to engage with consumers in a unique and playful way through social media. - **Pop-up Cafe Experiences:** Following the success of Cadbury's Creme Egg pop-up cafe, there is an opportunity for other brands to create immersive and interactive brand experiences in temporary locations. ### Industries Being Reshaped - **Confectionery:** The Cadbury Creme Egg Snapchat collaboration highlights the potential for leveraging social media platforms to engage with consumers in the confectionery industry. - **Digital Marketing:** The use of sponsored Snapchat lenses by Cadbury Creme Egg demonstrates the growing importance of digital marketing strategies in capturing consumer attention and engagement. - **Hospitality and Events:** The success of Cadbury's Creme Egg pop-up cafe showcases the potential for creating unique and immersive brand experiences within the hospitality and events industry. ## Related on Trend Hunter - [Creme Egg Sandwiches](https://www.trendhunter.com/trends/submelt.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Cookie Butter Easter Eggs](https://www.trendhunter.com/trends/mondelez-international-1.md) - [Chocolate Display Competitions](https://www.trendhunter.com/trends/cadbury-creme-egg-display.md) - [Fondant-Filled Vinyls](https://www.trendhunter.com/trends/gooey-love-songs.md) - [Friendship-Inspired Desserts](https://www.trendhunter.com/trends/snapchat-and-gelato-messina.md) - [Springtime Chocolate Products](https://www.trendhunter.com/trends/cadbury-easter-products.md) - [Easter-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-creme-egg.md) - [Caramelized Cookie Easter Eggs](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-ultimate.md)