# Royal Celebration Chocolates Theses Cadbury Products Mark Her Majesty the Queen's Platinum Jubilee By Michael Hemsworth | Published 2022-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-products References: [conveniencestore](https://www.conveniencestore.co.uk/products/cadbury-unveils-platinum-jubilee-range/666946.article) & [cadbury](https://www.cadbury.co.uk)  These new [Cadbury](https://www.trendhunter.com/trends/cadbury-200th-anniversary) products have been unveiled by the brand in the UK in celebration of Her Majesty the Queen's Platinum Jubilee. The products include the Cadbury Roses in tins emblazoned with a crown image along with a distinctive design for the [Cadbury Dairy Milk bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff) that showcase the Platinum Jubilee's official emblem. The products are launching alongside a partnership with the Platinum Jubilee to offer shoppers the chance to win two tickets to the Platinum Jubilee Pageant. Sensor Marketing Directors at Cadbury Benazir Barlet-Batada and David Clements spoke on the new Cadbury products saying, "Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years. The new [limited-edition packaging](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box) across formats will be a great way to generate excitement in store and gives shoppers a keep-sake to remember this great event. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 10% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Commemorative Packaging:** Brands can capitalize on public events and celebrations by creating limited edition, commemorative packaging designs that resonate with consumers. - **Interactive Promotion:** Innovative promotions offering exclusive experiences can create an engaging way for customers to interact with a brand and increase awareness. - **Royal-inspired Products:** By incorporating royal themes in product design, businesses can attract global audiences and capitalize on their popularity in key markets. ### Where This Applies - **Packaging Industry:** Designers in this industry can expand their reach by focusing on various occasions and creating visually appealing, limited edition collectibles. - **Food and Beverage:** The food and beverage industry can create special-edition products that resonate with consumers, leveraging popular culture and historical events for marketing purposes. - **Marketing and Advertising:** As consumers become more attached to experiences, agencies can design more interactive and exclusive promotional campaigns, creating deeper connections with target audiences. ## Related on Trend Hunter - [Legacy Chocolate Brand Packaging](https://www.trendhunter.com/trends/cadbury-200th-anniversary.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Celebratory Hot Chocolate Promotions](https://www.trendhunter.com/trends/cadbury-200th-anniversary-promotion.md) - [Celebratory Coronation Housewares](https://www.trendhunter.com/trends/kings-coronation-products.md) - [Queen-Celebrating Liqueur Branding](https://www.trendhunter.com/trends/pimms-platinum-jubilee.md) - [Branded Chocolate Caramel Cakes](https://www.trendhunter.com/trends/cadbury-caramel-celebration-cake.md) - [Gifting-Ready Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-happy-birthday.md) - [Queen-Celebrating Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-flavors.md) - [Springtime Chocolate Products](https://www.trendhunter.com/trends/cadbury-easter-products.md)