# Recognizable Plant-Based Chocolate Bars The Cadbury Plant Bar will Come in Two Varieties By Michael Hemsworth | Published 2021-10-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-plant-bar References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/cadbury-goes-vegan-with-plant-based-chocolate-bar-06-10-2021/) & [mondelezinternational](https://www.mondelezinternational.com) The [Cadbury Dairy](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1) Milk bar is one of the brand's most popular and recognizable confections, which is something the new [Cadbury Plant Bar](https://www.trendhunter.com/trends/almond-chocolate) takes in stride to offer consumers a plant-based alternative. The candy bar will come in two varieties including Smooth Chocolate and Smooth Chocolate with Salted Caramel, which are both crafted with almond paste to achieve a taste and texture similar to what's possible with milk ingredients. The bars are thus characterized by having a hint of nuttiness and will launch in the UK in November in 90-gram bars for £2.50, and come packaged in wrappers with 100% plant-based packaging. UK Managing Director at [Mondelēz International](https://www.trendhunter.com/trends/cadbury-dairy-milk-more) Louise Stigant commented on the new Cadbury Plant Bar saying, "With 500,000 participants in this year’s Veganuary – double the number of participants from the year before – the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 72% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Confections:** As more consumers seek plant-based alternatives, there is disruptive innovation potential for companies to create confectionary treats made from alternative ingredients. - **Vegan Snacking:** As more individuals participate in Veganuary, there is room for disruptive innovation in the snack industry to provide plant-based options that cater to a growing demand. - **Eco-friendly Packaging:** As more companies look to environmentally-friendly solutions for packaging, there is room for companies in the food industry to create 100% plant-based packaging for their products. ### Sectors Adopting This - **Confectionary:** Disruptive innovation opportunities exist for companies within the confectionary industry to create plant-based alternatives to traditional products, satisfying a growing demand for plant-based options. - **Snack:** As more individuals opt for plant-based diets, there is an opportunity for companies within the snack industry to create and market products that cater to this consumer trend. - **Packaging:** As more consumers look to reduce their ecological footprint, there is room for companies within the packaging industry to create environmentally-friendly solutions such as 100% plant-based packaging. ## Related on Trend Hunter - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Plant-Based Chocolate Pop-Ups](https://www.trendhunter.com/trends/plant-bars.md) - [Plant-Based Dairy-Free Chocolates](https://www.trendhunter.com/trends/ritter-sport-without-moo.md) - [Mainstream Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/hersheys-plant-based.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Texturally Chunky Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-more.md) - [Vegan Hazelnut-Packed Chocolates](https://www.trendhunter.com/trends/dairy-free-hazelnut-praline-bar.md) - [Milk Chocolate-Inspired Vegan Treats](https://www.trendhunter.com/trends/loveraw-mlk-choc-bar.md)