# Protein-Packed Chocolate Bars The Cadbury Peanut Boost+ Protein is Satisfyingly and Energizing By Michael Hemsworth | Published 2019-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-peanut-boost-protein References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/cadbury-extends-boost-portfolio-peanut-protein-variant-01-03-2019/) & [cadbury](https://www.cadbury.co.uk) The [Cadbury](https://www.trendhunter.com/trends/grenade-cadbury-creme-egg-protein-bar) Peanut Boost+ Protein has been announced by the brand as its latest addition to its protein-focused snack line that promises to deliver exceptional taste in a satisfying way. The bar consists of Cadbury chocolate with peanuts that has been paired with [caramel and protein crisps](https://www.trendhunter.com/trends/snck-protein-bar), which balances the product as being one part dessert and one part intake-focused. The product addresses the rising percentage of consumers who are seeking out protein-enhanced foods that suit their lifestyle or diet needs. Associate Marketing Director for Countlines at [Mondelēz International](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1) Claire Low explained the Cadbury Peanut Boost+ Protein saying, "Taste is the number one driver of purchase for the chocolate category and we know that 83% of protein-interested consumers will not sacrifice on taste. Peanut is the second best-selling protein bar flavour after chocolate, so a peanut variant is the right extension to our Protein range offering consumers choice of flavours and textures under the Cadbury Boost brand." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-enhanced Foods:** There is an increasing demand for protein-enhanced foods that cater to people's lifestyle and diet needs. - **Chocolate + Protein:** The combination of chocolate and protein is a growing trend in the snack industry. - **Balanced Snacks:** Consumers are looking for snacks that are both satisfying and energy-boosting, creating opportunities for products that balance taste with nutrition. ### Sectors Adopting This - **Snack Foods:** Snack food brands can innovate by adding protein to their products, offering a more balanced snack option. - **Chocolate:** Chocolate companies can expand their offerings by incorporating protein and catering to the growing demand for protein-enhanced foods. - **Protein Bars:** Companies that create protein bars can explore new flavors and textures, such as peanut and caramel, to offer more variety to consumers. ## Related on Trend Hunter - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md) - [Candy-Like Protein Snacks](https://www.trendhunter.com/trends/triple-chocolate-protein-bar.md) - [Protein-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-bars.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md) - [Soft Core Protein Bars](https://www.trendhunter.com/trends/grenade-cadbury-creme-egg-protein-bar.md) - [High-Protein Candy Bar Brownies](https://www.trendhunter.com/trends/snickers-peanut-brownie-hi-protein-bar.md) - [Easter Chocolate Protein Bars](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar.md) - [Chocolate Bar Protein Supplements](https://www.trendhunter.com/trends/myprotein-x-mars.md) - [Double-Coated Protein Bars](https://www.trendhunter.com/trends/david-protein-bronze.md)