# Chocolate-Reacting Clothing The Cadbury Joy Jacket Lights Up When Wearer Eats Chocolate By Meghan Young | Published 2014-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-joy-jacket References: [psfk](http://www.psfk.com/2014/01/light-up-chocolate-jacket-cadbury.html) & [cadbury](https://www.cadbury.co.uk/) Capturing the experience of [eating a piece of chocolate](https://www.trendhunter.com/trends/fortnum-mason-and-otherway) is not an easy task, but the [Cadbury](https://www.trendhunter.com/trends/limited-edition-bar) Joy Jacket has succeeded with flying colors. It is a hijacked trench coat that has been outfitted with a variety of gadgets and features meant to be put into play as soon as the wearer takes a bite out of a bar. In an explosion of color, lights and inflatable embellishments, the Cadbury Joy Jacket captures the joy of eating chocolate, hence its name. Created by Hirsch&Mann, the Cadbury Joy Jacket uses Raspberry Pi controllers to accomplish this feat. Once activated, blinking lights "will visualize an excited heartbeat on the chest, followed by songs of fanfare from hidden speakers along with whimsical huffing and puffing of colorful pieces sewn in the fabric. Finally, a sudden burst of confetti will mark the crescendo," according to Psfk. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Clothing:** There is an opportunity for clothing companies to incorporate interactive features that match the experiences of their products. - **Multi-sensory Marketing:** Brands can use this technology to enhance their marketing campaigns by providing multi-sensory experiences that capture the feeling of using their products. - **Wearable Technology:** There is an opportunity to add value and differentiate products by incorporating wearable technology into everyday items like clothing. ### Sectors Adopting This - **Food and Beverage:** Food brands can use this technology to create a buzz and enhance the experience of consuming their products. - **Fashion:** The fashion industry can use this technology to differentiate their products and provide a unique selling point for customers. - **Technology:** Tech companies can explore the potential of wearable technology by partnering with clothing companies to create innovative products with interactive features. ## Related on Trend Hunter - [Optimized Movie-Goer Jackets](https://www.trendhunter.com/trends/snack-jacket.md) - [Desire-Detecting Chocolate Experiences](https://www.trendhunter.com/trends/desire-a-bar.md) - [Celebratory Hazelnut Spread Jackets](https://www.trendhunter.com/trends/nutella-zipup.md) - [Comfort Food Puffers](https://www.trendhunter.com/trends/the-jacket-potato-jacket.md) - [Anti-Theft Chocolate Bars](https://www.trendhunter.com/trends/unstealable-chocolate.md) - [Phosphorescent Color-Changing Jackets](https://www.trendhunter.com/trends/vollbak-firefly-jacket.md) - [Scotch Sipping Jackets](https://www.trendhunter.com/trends/scotch-sipping-jacket.md) - [Multisensory Chocolate Bars](https://www.trendhunter.com/trends/fortnum-mason-and-otherway.md) - [Luxurious Smartphone Chocolates](https://www.trendhunter.com/trends/chocolate-iphone-15-pro-max.md)