# Flying Ostrich Ads The Cadbury 'I Gotta Be Me' Ad Features a Sky Diving Bird By Allison Love | Published 2010-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-i-gotta-be-me References: [adsoftheworld](http://adsoftheworld.com/media/tv/cadbury_i_gotta_be_me) & [cadbury](http://www.cadbury.com/Pages/Home.aspx) The [Cadbury](https://www.trendhunter.com/trends/advent-campaign) 'I Gotta Be Me' ad is a bit on the strange side. The ad for the famous chocolate company features an Ostrich who skydives out of a plane and parachutes with the Cadbury logo. The idea for the ad is to get people to have a moment of joy much like the moment when they first tasted a [Cadbury chocolate bar](https://www.trendhunter.com/trends/cadbury-twirl-campaign). The ad is not only [cute and funny](https://www.trendhunter.com/trends/chocolate-lava), but it definitely gets at the unexpected when you see the Ostrich finally leap into the air and free fall. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 13% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Animal-featured Ads:** Disruptive innovation opportunities lie in incorporating animals into advertising campaigns to create an element of surprise. - **Skydiving-themed Ads:** Disruptive innovation opportunities exist to incorporate extreme sports into ads to create an exciting and memorable tone for a brand/product. - **Humorous Advertising:** Disruptive innovation opportunities can be found in creating humorous ads that leave a lasting impression on viewers and enhances brand recall. ### Where This Applies - **Food and Beverage:** The food and beverage industry can benefit from incorporating unexpected and fun elements, like animals, into their advertising campaigns to create a memorable and engaging experience for consumers. - **Sports and Recreation:** The sports and recreation industry can benefit from incorporating excitement and extreme sports, like skydiving, into their advertising campaigns to create a sense of adventure and excitement around their product/service. - **Entertainment:** The entertainment industry can benefit from creating humorous ads that provoke laughter and leave a lasting impression, increasing interest and engagement in their products and services. ## Related on Trend Hunter - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Easter Cat Mascots](https://www.trendhunter.com/trends/cadbury-bunny-tryouts-2023.md) - [Caramelized Cookie Easter Eggs](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-ultimate.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md)