# Flowing Chocolate Ads Cadbury Flake 'Unfold' is a Beautiful Peaceful Commercial By Vittoria Natarelli | Published 2010-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-flake-unfold References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/cadbury-flake-unfold-660005/) The [Cadbury Flake](https://www.trendhunter.com/trends/cadbury-twirl-campaign) 'Unfold' is an interpretive take on Cadbury's new [fluffy -ooking chocolate bar](https://www.trendhunter.com/trends/tucho-angel-hair). With peaceful music and a long fluffy dress, the commercial is quite interesting. It is very abstract and surreal with the blowing gown and the plain black backdrop. It turns the chocolate bar into a very picturesque piece of art. The Cadbury Flake 'Unfold' is the most interesting commercial I have ever seen. **Implications** - Consumers have become apathetic to conventional marketing campaigns as media outlets have become saturated with similar campaign ideas. As such, Cadbury Flake employed [high fashion imagery](https://www.trendhunter.com/trends/chanel-winter-tale) to sell their chocolate, a marketing tactic never before seen in the particular industry. Corporations looking to differentiate themselves from competitors may consider satirizing commonly used marketing campaigns of other industries. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 9% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Fashion-inspired Marketing:** Corporations can draw inspiration from the high-fashion imagery used by Cadbury Flake to differentiate themselves in their marketing campaigns. - **Artistic Interpretation:** The use of abstract and surreal elements in advertising, as seen in the Cadbury Flake commercial, can create visually captivating and memorable experiences for consumers. - **Satirizing Marketing Campaigns:** By satirizing commonly used marketing campaigns in other industries, corporations can create disruptive innovation opportunities and stand out from competitors. ### Who This Affects Most - **Food and Beverage Industry:** Corporations in the food and beverage industry can explore incorporating fashion-inspired marketing techniques to promote their products and differentiate their brands. - **Advertising and Marketing Industry:** The use of artistic interpretation in advertising, like the Cadbury Flake commercial, presents opportunities for creative agencies to develop visually captivating campaigns. - **Media and Entertainment Industry:** In the media and entertainment industry, satirizing commonly used marketing campaigns of other industries can create disruptive innovation opportunities that attract and engage a wider audience. ## Related on Trend Hunter - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Fluffy Pull-Apart Chocolates](https://www.trendhunter.com/trends/tucho-angel-hair.md)