# Snowy White Christmas Pop-Ups The Cadbury Festive Joy Tour Continues to Spread Joy in the UK By Rebecca Byers | Published 2015-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-festive-joy References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-cadbury-creates-faux-snow-flurry-advent-surprise/brands/article/1376916) The whimsical [Cadbury](https://www.trendhunter.com/trends/cadbury-spectacularly-nice) Festive Joy campaign is currently touring across the UK delighting consumers with [interactive holiday pop-ups](https://www.trendhunter.com/trends/shortbread-village-popup). A recent stop in Woolwich gained particularly attention thanks to the brand's over-the-top activation that included a simulated white Christmas experience. The festive experience is related to the brand's #cadvent campaign, which promotes Cadbury's holiday range and advent calendars. As part of the advent calendar-themed road trip, the brand kept its planned destinations a secret in order to surprise consumers as they carried on their holiday shopping. In addition to [personalized chocolate bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars) and advents calendars, consumers were invited to take photos in the simulated snow environment and received books of Christmas carols to take with them for the holiday season. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Holiday Pop-ups:** Opportunity for brands to create immersive experiences that engage consumers during the holiday season. - **Surprise Destination Marketing:** Marketing strategy that keeps consumers intrigued by revealing planned destinations at the last moment, creating anticipation and excitement. - **Personalized Gifts:** Rising trend in offering customized products to consumers, creating a more personalized and memorable experience. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage brands to create unique and interactive experiences to attract consumers during the holiday season. - **Travel and Tourism:** Opportunity for travel and tourism industry to leverage surprise destination marketing to attract tourists and create a sense of adventure and anticipation. - **Gifts and Souvenirs:** Opportunity for the gifts and souvenirs industry to offer personalized and customized products to consumers, catering to their individual preferences and creating unique gift-giving experiences. ## Related on Trend Hunter - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md) - [Seasonal Sharing-Friendly Chocolates](https://www.trendhunter.com/trends/cadbury-christmas-products.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Festive Confectioner-Based Initiatives](https://www.trendhunter.com/trends/peppermint-bark.md) - [Expansive Holiday Treat Lineups](https://www.trendhunter.com/trends/festive-confectionery.md) - [Plant-Based Chocolate Pop-Ups](https://www.trendhunter.com/trends/plant-bars.md) - [Festive Candy Retail Partnerships](https://www.trendhunter.com/trends/haribo-partnerships.md) - [Festive Chip Campaigns](https://www.trendhunter.com/trends/kettle-chips-christmas-campaign.md) - [Celebratory Hot Chocolate Promotions](https://www.trendhunter.com/trends/cadbury-200th-anniversary-promotion.md)