# Easter Egg Hunt Activations The Cadbury Enchanted Maze Was Hosted near the London Eye By Rebecca Byers | Published 2017-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-enchanted-maze References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-cadbury-unveils-enchanted-maze/venues/article/1427927) The [Cadbury](https://www.trendhunter.com/trends/mr-kipling-and-cadbury-cake-easter-campaign) Enchanted Maze was a festive activation hosted by the beloved confections brand in London, England, near the tourist attraction the London Eye. The immersive activation took place on Saturday, March 18, 2017, and featured a visit from the Easter Bunny himself. The Cadbury Enchanted Maze boasted a number of interactive stations ready with activities for young ones (or kids of all ages) such as bunny mask making, [Easter egg decorating](https://www.trendhunter.com/trends/painting-kit-easter-edition) and of course, [an egg hunt](https://www.trendhunter.com/trends/brachs-egg-hunt-hiders). The branded event is one of many examples of the ways in which Cadbury leverages its strong brand presence with direct-to-consumer marketing campaigns in the form of brand activations. In particular, Cadbury focuses on connecting with consumers through intimate and memorable high-quality experiences centred around family and enjoyment. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 55% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Brand Activations:** Companies can create immersive experiences centered around their brand to connect with consumers on a more intimate level. - **Direct-to-consumer Marketing:** Creating memorable experiences like egg hunts can be a successful way for brands to increase engagement with target audiences. - **Family-centered Events:** Brands can leverage family-friendly events to create a positive association with their brand while providing enjoyable experiences for attendees. ### Where This Applies - **Food and Beverage:** Brands in the food and beverage industry can leverage experiential marketing to connect with consumers on a personal level. - **Entertainment:** Entertainment companies can use branded events and activations to promote new products or services and engage with customers in a unique way. - **Tourism:** Tourism industry organizations can create immersive experiences for tourists to increase engagement with their brand and provide memorable experiences. ## Related on Trend Hunter - [Tasty Easter Activation Campaigns](https://www.trendhunter.com/trends/the-big-easter-bunny-off.md) - [Interactive Easter Chocolate Experiences](https://www.trendhunter.com/trends/gold-bunny.md) - [Springtime Snack Cake Promotions](https://www.trendhunter.com/trends/mr-kipling-and-cadbury-cake-easter-campaign.md) - [Interactive Outdoor Candy Activations](https://www.trendhunter.com/trends/haribo-hide-n-seekers.md) - [Springtime Chocolate Products](https://www.trendhunter.com/trends/cadbury-easter-products.md) - [Chocolate Display Competitions](https://www.trendhunter.com/trends/cadbury-creme-egg-display.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Caramelized Cookie Easter Eggs](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-ultimate.md) - [Easter Chocolate-Themed Getaways](https://www.trendhunter.com/trends/lindt-gold-bunny-getaway.md)