# Creepy Chocolate Eggs The Classic Easter Cadbury Egg Dresses Up for Halloween as a 'Screme Egg' By Laura McQuarrie | Published 2015-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-egg References: [hersheys](https://www.hersheys.com/celebrate/halloween/productdetail.aspx?id=617) & [mamabeesfreebies](http://www.mamabeesfreebies.com/saving-star-free-cadbury-screme-egg/) With its runny white and yellow fondant center, the [Cadbury](https://www.trendhunter.com/trends/cadbury-easter-eggs) Egg is an Easter treat that many kids look forward to eating every spring. With a slight tweak to the coloring of the egg's insides and branding, now the classic Creme Egg is reimagined as a 'Screme Egg' for Halloween that looks like it came from some sort of mutant chicken. Confections like the [Cadbury Cream Egg](https://www.trendhunter.com/trends/oreo-creme-egg) and Peeps are some of the best-selling treats around Easter time, but rather than being a product that's only popular once a year, playful branding shows how it can be made relevant for other annual celebrations. For Halloween, [Nestle](https://www.trendhunter.com/trends/nestl-easter-eggs) also took a similar approach with the way it turned Coffee Crisp into 'Coffin Crisp' and Aero into 'ScAero' chocolate bars. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Playful Rebranding:** Opportunity to rebrand popular products for different annual celebrations. - **Seasonal Variations:** Creating different versions of popular treats for different holidays. - **Festive Confections:** Developing holiday-inspired confections to coincide with specific celebrations. ### Sectors Adopting This - **Confectionery:** Opportunity for confectionery companies to create themed versions of their popular products. - **Marketing and Branding:** Opportunity for marketing and branding professionals to leverage holidays and create playful rebranding strategies. - **Food and Beverage Retail:** Opportunity for retailers to stock and promote holiday-themed confections during specific celebrations. ## Related on Trend Hunter - [Large Cream Chocolate Eggs](https://www.trendhunter.com/trends/creme-egg-2.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Springtime Chocolate Products](https://www.trendhunter.com/trends/cadbury-easter-products.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Easter Popcorn Treats](https://www.trendhunter.com/trends/ms-fried-egg-choccorn.md) - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md) - [Creme Egg Sandwiches](https://www.trendhunter.com/trends/submelt.md) - [Cereal-Studded Easter Eggs](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs.md)