# Frolicking Fashion Ads The Cadbury Dancing Clothes Commercial Will Make You Want to Boogie By Carly Foy | Published 2011-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-dancing-clothes References: [adrants](http://www.adrants.com/2011/05/you-dont-have-to-take-your-clothes-off.php) & [cadbury](http://www.cadbury.co.uk/) The [Cadbury](https://www.trendhunter.com/trends/how-do-you-eat-yours) Dancing Clothes advertisement is pretty tough not to love. The commercial's title speaks the truth: the commercial is all about [clothes dancing](https://www.trendhunter.com/trends/gap-and-parker-posey). Set in what looks to be a thrift store, the commercial starts off with half of a suit dusting himself off. Then the clothing proceeds to start dancing to Jermaine Stewart's "We Don't Have to Take Our Clothes Off." Cue more clothes to join in, and the [ridiculous Cadbury Dancing Clothes ad](https://www.trendhunter.com/trends/cadbury-bournville) can't help but make you smile. The connection to the brand is not exactly there until the end of the commercial, at which point the ad copy reads, "A glass and a half full of joy." Cadbury is continuing to associate the brand as the chocolate king of joy through its weirdly amusing commercials. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Dancing Fashion Ads:** More companies might use dancing clothes to create funny and entertaining ads. - **Narrative-driven Commercials:** More and more brands will probably use quirky commercials to engage with their target audience. - **Emotional Marketing:** Humorous and emotional commercials can create positive brand awareness and connect with consumers. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands and retailers could explore more creative ways to showcase their products in ads. - **Food and Beverage Industry:** Food companies can create entertaining commercials that tie their brand to positive emotions to differentiate themselves from competitors. - **Marketing and Advertising Industry:** Ad agencies and marketers could experiment with creating more comedic and engaging commercials to help their clients stand out. ## Related on Trend Hunter - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Football-Focused Candy Campaigns](https://www.trendhunter.com/trends/win-a-day-in-their-boots-promotion.md) - [Wrestler-Themed Chocolate Commercials](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement.md) - [Self-Doubt Alleviating Campaigns](https://www.trendhunter.com/trends/cadbury.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)