# Crunchy Chip-Packed Chocolates These Cadbury Dairy Milk Chocolate Bars are a Savory Treat By Michael Hemsworth | Published 2018-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-dairy-milk References: [foodbev](https://www.foodbev.com/news/mondelez-unveils-new-cadbury-dairy-milk-with-potato-crisps/) Chip snacks and chocolate are often found next to one another in the retail environment but are kept strictly separate from a consumption point of view, which is something these [Cadbury](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff) Dairy Milk chocolate bars aim to change. Unveiled by [Mondelēz Australia](https://www.trendhunter.com/trends/cadbury-brunch-choc-chip) as a limited-edition lineup of chocolates, the bars are each infused with Kettle Sea Salt potato chips or CC's Original corn chips. This creates a crunchy touch of texture within the soft, creamy treats to deliver an unexpectedly savory snack to enjoy in place of traditional chips and chocolate. The new Cadbury Dairy Milk chocolate bars will be launched to coincide with the commencement of Australian Football League Season to offer fans a unique product to snack on when watching a game. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Savory-sweet Fusion:** The combination of chips and chocolate challenges traditional flavor boundaries, creating opportunities for innovative flavor combinations in snacks and confectionery products. - **Texture Play:** Incorporating contrasting textures into food products can provide a new sensory experience and attract consumers seeking novel eating experiences. - **Limited-edition Offerings:** Brands can generate excitement and create a sense of exclusivity by releasing limited-edition products with unique flavor combinations. ### Sectors Adopting This - **Snack Food:** The snack food industry can explore the fusion of different flavors and textures to create innovative and enticing products that cater to evolving consumer preferences. - **Confectionery:** The confectionery industry can experiment with unconventional combinations of sweet and savory ingredients to create unique and indulgent treats that appeal to adventurous consumers. - **Sports Marketing:** By launching limited-edition products aligned with major sporting events, brands can tap into the passion and loyalty of sports fans and create a niche market for their offerings. ## Related on Trend Hunter - [Biscuit-Infused Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff.md) - [Chocolatey Cereal Snack Bars](https://www.trendhunter.com/trends/cadbury-brunch-choc-chip.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [Summer-Celebrating Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars.md) - [Textural Low-Sugar Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1.md) - [Cooling Seasonal Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-winter-mint-crisp.md) - [Textural Ice Cream Treats](https://www.trendhunter.com/trends/cadbury-ice-cream-range.md) - [Nutty Low-Sugar Chocolates](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier.md)