# Sour Easter Snack Boxes The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart By Laura McQuarrie | Published 2024-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-dairy-milk-sour-patch-kids References: [dailymail](https://www.dailymail.co.uk/femail/food/article-13084945/Cadbury-announces-biggest-change-Easter-range-Australia.html) & [cadbury.au](https://www.cadbury.com.au/cadbury-dairy-milk-sour-patch-kids-gift-box-160g)  As taste preferences evolve, more people are veering away from sweet, sugary treats and gravitating towards the tart allure of [sour flavors](https://www.trendhunter.com/trends/special-edition-easter-boxes)—and the [Cadbury Dairy](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-ultimate) Milk & Sour Patch Kids Gift Box offers the best of both. This Easter gift box for sweet and sour lovers combines a perennial favorite [hollow milk chocolate egg](https://www.trendhunter.com/trends/2026-nestl-easter-products) with two treat-size bags of Sour Patch Kids. A side panel of the Easter gift box includes a scannable, egg-shaped QR code that links to a free-to-play Easter adventure and the chance to enter to win hourly prizes or a Luxury Escapes Holiday Credit. The Cadbury Dairy Milk & Sour Patch Kids packaging also highlights its commitment to sustainably sourced cocoa and the farmers and communities that produce it. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 53% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sour Flavor Trend:** Embracing the tart allure of sour flavors as taste preferences shift towards less sugary treats. - **QR Code Engagement:** Utilizing scannable QR codes on packaging for interactive experiences and promotional opportunities. - **Sustainable Sourcing Focus:** Highlighting commitment to sustainably sourced cocoa and supporting farmers and communities in packaging. ### Industries Being Reshaped - **Food & Beverage:** Opportunity for innovative product combinations and flavor profiles to cater to evolving taste preferences. - **Marketing & Advertising:** Potential for interactive packaging solutions using QR codes to enhance customer engagement and brand experiences. - **Agriculture & Farming:** Opportunity to showcase sustainable sourcing practices and community support in product packaging to appeal to eco-conscious consumers. ## Related on Trend Hunter - [Sour Easter Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-sour-eggs.md) - [Tart Multi-Colored Easter Candies](https://www.trendhunter.com/trends/lamb-sour-rainbows-candy-cube.md) - [Easter-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-carrots.md) - [Assorted Easter Treat Boxes](https://www.trendhunter.com/trends/hoppy-easter-chocolate-treats-box.md) - [Snack Chip Easter Eggs](https://www.trendhunter.com/trends/temprd-x-fairfield-farm.md) - [Multi-Sensorial Seasonal Snacks](https://www.trendhunter.com/trends/munch-mix.md) - [Blind Box Easter Treats](https://www.trendhunter.com/trends/sophiepops-gumdrops-easter-products.md) - [Caramelized Cookie Easter Eggs](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-ultimate.md) - [Salty-Sweet Chocolate Eggs](https://www.trendhunter.com/trends/the-crisp-egg.md)