# Googly-Eyed Wrappers Pearlfisher Revamps Cadbury Dairy Milk Packaging By Marissa Liu | Published 2009-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-dairy-milk-packaging References: [thedieline](http://www.thedieline.com/blog/2009/10/cadbury-dairy-milk.html#more) & [pearlfisher](http://www.pearlfisher.com/cadbury.htm) London and New York based design firm [Pearlfisher](https://www.trendhunter.com/trends/andrex) has given [Cadbury](https://www.trendhunter.com/trends/candy-bar-packaging) Dairy Milk packaging a new look. Dairy Milk is one of Cadbury’s sub-brands and the company felt it was time for it to get a little facelift. In order to rejuvenate the brand, Pearlfisher redesigned the Cadbury Dairy Milk packaging and brand logo (with the two milk glasses now pouring their contents into the ‘milk’ of ‘Dairy Milk’ instead of the chocolate squares on the old wrappers). The new brand identity keeps the same colours and feel adding extra whimsy to well-known Cadbury Dairy Milk chocolate treats such as buttons, as well as fruit and nut, caramel and milk chocolate candy bars. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Packaging Redesign:** Disruptive innovation opportunity: Explore new packaging designs to refresh and modernize existing brands. - **Brand Identity Revamp:** Disruptive innovation opportunity: Rethink and update brand logos to create a fresh and engaging visual identity. - **Whimsical Packaging:** Disruptive innovation opportunity: Introduce playful and imaginative elements in packaging designs to enhance consumer appeal. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Reimagine packaging and branding strategies in the food and beverage industry to stand out in a competitive market. - **Design and Advertising:** Disruptive innovation opportunity: Offer innovative design solutions and creative branding services to help businesses refresh their visual identities. - **Chocolate Manufacturing:** Disruptive innovation opportunity: Embrace unique packaging designs and brand makeovers to attract and engage chocolate lovers amidst evolving consumer preferences. ## Related on Trend Hunter - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Legacy Chocolate Brand Packaging](https://www.trendhunter.com/trends/cadbury-200th-anniversary.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Refreshed Colorful Candy Brands](https://www.trendhunter.com/trends/skittles-branding.md) - [Portion-Controlled Candy Packaging](https://www.trendhunter.com/trends/cadbury-duos.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md)