# Youth Encouragement Candy Bars The Cadbury Dairy Milk ‘Give A Doubt’ Bars Incite Dialogue By Michael Hemsworth | Published 2022-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-dairy-milk-give-a-doubt-bars References: [conveniencestore](https://www.conveniencestore.co.uk/products/cadbury-supports-young-people-with-positive-on-pack-messages/667287.article) & [cadbury](https://www.cadbury.co.uk)  The Cadbury Dairy Milk ‘Give A Doubt’ bars are arriving in the UK as an initiative to help break down barriers that exist for young people in the UK and encourage more dialogue. The campaign features the brand's signature [Dairy Milk bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars) with the #GiveaDoubt hashtag and the doubts of some of the nation's most [popular footballers](https://www.trendhunter.com/trends/satisfortunes-for-nfl). This includes Gary Neville who bar reads: "It’s ok to have doubts. It happened to me when I was playing during a European Quarter Final. I didn’t want to ball, I lacked confidence, my belief went." The Cadbury Dairy Milk ‘Give A Doubt’ bars are a [limited-edition product](https://www.trendhunter.com/trends/personal-breaks) priced at £4.23 and help to normalize the experience of having doubts. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 66% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Youth Empowerment:** Creating products that empower and encourage young people can be a powerful trend for brands looking to make a positive impact. - **Social Dialogue:** Using product packaging or marketing campaigns to spark dialogue about important social issues can help brands connect with customers and establish a positive image. - **Limited-edition Products:** Introducing exclusive products for a limited time can create a sense of urgency and excitement among consumers, generating buzz for a brand. ### Where This Applies - **Confectionery:** Brands in the confectionery industry can create products that align with social causes such as youth empowerment to differentiate themselves in a crowded market. - **Sports:** Companies in the sports industry can leverage the popularity and influence of athletes to promote social awareness and create more dialogue on important topics. - **Marketing and Advertising:** Agencies in the marketing and advertising industry can help brands design creative campaigns that encourage dialogue and empower marginalized communities for positive impact. ## Related on Trend Hunter - [Self-Doubt Alleviating Campaigns](https://www.trendhunter.com/trends/cadbury.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md) - [Shareable Chocolate Bar Campaigns](https://www.trendhunter.com/trends/ian-wright.md) - [Memory-Stimulating Chocolate Boxes](https://www.trendhunter.com/trends/memory-bar-boxes.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Secretive Chocolate Bar Competitions](https://www.trendhunter.com/trends/cadbury-mystery-bars.md) - [Chocolate-Packed Ice Cream Bars](https://www.trendhunter.com/trends/cadbury-darkmilk-ice-cream-bar.md) - [Texturally Chunky Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-more.md)