# Mystery Surprise Chocolate Treats The Cadbury Dairy Milk Freddo Treasures Treat Hides a Toy Within By Michael Hemsworth | Published 2019-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-dairy-milk-freddo-treasures References: [conveniencestore](https://www.conveniencestore.co.uk/products/mondelez-introduces-cadbury-freddo-treasures/574932.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [cadbury](https://www.cadbury.co.uk/products/cadbury-dairy-milk-freddo-11299) The [Cadbury](https://www.trendhunter.com/trends/cadbury-mystery-bars) Dairy Milk Freddo Treasures line has been unveiled by [Mondelez](https://www.trendhunter.com/trends/mondelez-international-1) as a new treat for children that is focused on a surprise-and-delight experience that is sure to be a hit. The chocolate treat contains just 76 calories per serving to align it with the Public Health [England's](https://www.trendhunter.com/trends/mcdonalds-saved-menu) 'under 100 calories' guidance when it comes to children's snacks. The chest-inspired packaging hides the chocolate within along with one of 17 different interactive toys for kids to collect. The Cadbury Dairy Milk Freddo Treasures also feature a QR code on every package that can be scanned by kids to reveal hidden facts on history and beyond. The new product launch is being supported by a multi-channel marketing campaign to drum up excitement amongst key demographics. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Surprise-and-delight Experiences:** The Cadbury Dairy Milk Freddo Treasures treats offer a surprise toy within the chocolate, creating an engaging and delightful experience for children. - **Health-conscious Snacking:** With just 76 calories per serving, the Cadbury Dairy Milk Freddo Treasures aligns with the 'under 100 calories' guidance for children's snacks, catering to the growing demand for healthier snack options. - **Interactive Packaging:** The chest-inspired packaging of Cadbury Dairy Milk Freddo Treasures hides both the chocolate and an interactive toy, integrating physical and digital elements for an immersive experience. ### Where This Applies - **Confectionery:** The Cadbury Dairy Milk Freddo Treasures presents an opportunity for confectionery brands to innovate with surprise-and-delight experiences by incorporating toys or interactive elements in their products. - **Snack Foods:** The success of Cadbury Dairy Milk Freddo Treasures highlights the potential for snack food companies to develop healthier and lower-calorie options for children that maintain the element of surprise. - **Marketing and Advertising:** The multi-channel marketing campaign supporting the launch of Cadbury Dairy Milk Freddo Treasures demonstrates the effectiveness of targeted advertising to generate excitement and engage key demographics. ## Related on Trend Hunter - [Secretive Chocolate Bar Competitions](https://www.trendhunter.com/trends/cadbury-mystery-bars.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Low-Calorie Chocolate Nougat Bars](https://www.trendhunter.com/trends/cadbury-delights.md) - [Premium Autumnal Treat Ranges](https://www.trendhunter.com/trends/cadbury-halloween.md) - [Nutty Low-Sugar Chocolates](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Wintery Truffle-Style Chocolates](https://www.trendhunter.com/trends/cadbury-mini-puds.md) - [Festive Digital Chocolate Treats](https://www.trendhunter.com/trends/kinder-chocolate.md) - [Textural Low-Sugar Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1.md)