# Frozen Collaboration Brownies These Cadbury Dairy Milk Chocolate Brownies are a UK Exclusive By Michael Hemsworth | Published 2021-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-dairy-milk-chocolate-brownies References: [retailtimes](https://www.retailtimes.co.uk/vittles-foods-launches-cadbury-brownies-exclusive-to-iceland/) & [vittlesfoods](https://vittlesfoods.co.uk) These new [Cadbury](https://www.trendhunter.com/trends/cadbury-darkmilk-ice-cream-bar) Dairy Milk Chocolate Brownies are being launched by Vittles Foods exclusively at Iceland and Food [Warehouse](https://www.trendhunter.com/trends/mcvities-ice-cream) in the UK to offer consumers an alternative way to enjoy the flavor of the iconic chocolate. The treats come in two flavor options including Cadbury Dairy Milk Chocolate Brownies and [Cadbury Caramel Chocolate Brownies](https://www.trendhunter.com/trends/brookies-cream-peaces), which are both suited for being served either hot or cold. The product is thus meant to be removed from the freezer and defrosted for an hour prior to serving or can be warmed up in the microwave. Sales Director for Vittles Foods Alastair Crimp spoke on the new Cadbury Dairy Milk Chocolate Brownies saying, "We are delighted with these Cadbury Dairy Milk Brownies; they encapsulate that moreish Cadbury chocolate taste which we all know and love, and as they go so well with a scoop of ice cream, we knew Iceland would be the ideal listing for these decadent desserts." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 74% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Alternative Dessert Trends:** Introducing alternative dessert options can disrupt the market and cater to consumers with dietary restrictions or preferences. - **Convenience Foods Trend:** The trend towards convenience foods like these frozen brownies can be capitalized on by companies seeking to appeal to busy consumers or those looking for on-the-go snacks. - **Temperature-sensitive Food Trend:** Innovative food products like these brownies that can be served either hot or cold cater to the demand for temperature-sensitive food and drink options. ### Where This Applies - **Frozen Foods Industry:** The frozen foods industry could benefit from introducing more dessert options like these frozen brownies. - **Confectionery Industry:** Confectionery businesses can capitalize on the alternative dessert trend by creating similar sweets that cater to specific dietary restrictions, such as gluten-free options. - **Retail Industry:** Retail businesses can tap into the convenience foods trend by introducing more on-the-go snacks or microwavable options. ## Related on Trend Hunter - [Chocolate-Packed Ice Cream Bars](https://www.trendhunter.com/trends/cadbury-darkmilk-ice-cream-bar.md) - [Golden Caramel Frozen Treats](https://www.trendhunter.com/trends/cadbury-caramilk-ice-cream-bars.md) - [Snacking-Friendly Ice Cream Products](https://www.trendhunter.com/trends/cadbury-ice-cream-products.md) - [Textural Ice Cream Treats](https://www.trendhunter.com/trends/cadbury-ice-cream-range.md) - [Summer-Celebrating Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars.md) - [Cooling Seasonal Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-winter-mint-crisp.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Frozen Spherical Chocolate Treats](https://www.trendhunter.com/trends/maltesers-ice-cream-bars.md) - [Candy Bar-Themed Cakes](https://www.trendhunter.com/trends/cadbury-cakes.md)