# Candy Bar-Themed Donuts Cadbury Crunchie Doughnuts from Baker & Baker are Indulgent By Michael Hemsworth | Published 2023-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-crunchie-doughnuts References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/cadbury-crunchie-doughnuts-hits-the-shelves-11-08-2023/) & [bakerandbaker.eu](https://bakerandbaker.eu/en_us/)  The [Cadbury](https://www.trendhunter.com/trends/cadbury-cakes) [Crunchie](https://www.trendhunter.com/trends/crunchie-munchie-deluxe) Doughnuts are being launched in the UK from [Baker & Baker](https://www.trendhunter.com/trends/cadbury-dairy-milk-chocolate-orange-cookies) as an alternative format for consumers to enjoy the signature taste of the namesake candy bar. The donuts feature a soft dough that's packed with a caramel filling before being toped with a Cadbury chocolate honeycomb-flavored icing and finished with chocolate-coated golden honeycomb pieces. The final result is a soft, textural treat that will be right at home within the existing range of Cadbury donuts, which includes Dairy Milk and Dairy Milk Caramel. Licensing Director at Baker & Baker Michael Bancroft commented on the Cadbury Crunchie Doughnuts saying, "The launch of our Cadbury Crunchie Doughnuts has the potential to deliver significant shake-up and impact within in-store bakery. Crunchie is a much-loved and distinctive confectionery brand, and we’ve created a doughnut to deliver that memorable Crunchie taste and honeycomb texture which we believe will generate broad consumer appeal. We’re expecting the product to be visually impactful in-store and drive impulse purchase with shoppers.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 72% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy Bar-themed Donuts:** The Cadbury Crunchie Doughnuts offer consumers an indulgent twist on a classic candy bar. - **Alternative Formats:** Cadbury Crunchie Doughnuts provide consumers with a new way to experience the popular Cadbury candy bar. - **Textural Treats:** The soft and textural Cadbury Crunchie Doughnuts offer a unique sensory experience for donut enthusiasts. ### Where This Applies - **Bakery:** The launch of Cadbury Crunchie Doughnuts introduces a new product category within the bakery industry. - **Confectionery:** Cadbury Crunchie Doughnuts expand the confectionery industry into the donut market, combining two beloved treats. - **Impulse Purchases:** The visually impactful Cadbury Crunchie Doughnuts have the potential to drive impulse purchases among shoppers. ## Related on Trend Hunter - [Candy Bar-Themed Cakes](https://www.trendhunter.com/trends/cadbury-cakes.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Collaboration Candy Bar Donuts](https://www.trendhunter.com/trends/krispy-kreme-kitkat-and-aero-doughnuts.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Textural Ice Cream Treats](https://www.trendhunter.com/trends/cadbury-ice-cream-range.md) - [Chocolatey Cereal Snack Bars](https://www.trendhunter.com/trends/cadbury-brunch-choc-chip.md) - [Texturally Chunky Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-more.md) - [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md)