# Gender-Biased Cocoa Treats The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales By Nikki Taylor | Published 2012-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-crispello References: [sweetretailing](http://www.sweetretailing.co.uk/new_sweets_chocolates) & [dailymail](http://www.dailymail.co.uk/news/article-2211500/Cadbury-fights-sales-slump-chocolate-bar-just-women.html) The [Cadbury](https://www.trendhunter.com/trends/cadbury-bars) Crispello chocolate bar was invented in order to pick up sales for the prominent chocolate-making mogul. The target audience for this tasty bar is women only. The company believes that women are the biggest chocolate consumers, and due to more women being more body-conscious, chocolate sales have dropped. The Cadbury Crispello promises to satisfy women's sweet craving without adding the extra pounds to their waistline. It is a [165-calorie bar](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars) that is made of wafer and filled with fluffy milk chocolate. The chocolate bar comes in cubes that can be separated; however, the added bonus with this candy is that the package is resealable so there is no rush to eat it all in one sitting. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 16% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gender-specific Food Products:** Opportunity for brands to cater to specific gender preferences and dietary concerns. - **Health-conscious Treats:** Demand for low-calorie and guilt-free snacks that still satisfy cravings. - **Convenient Packaging:** Growing need for resealable and portion-controlled packaging for on-the-go consumption. ### Where This Applies - **Food and Beverage:** Opportunity for companies to innovate and introduce gender-targeted food products. - **Health and Wellness:** Market for companies to develop and market low-calorie snacks and treats. - **Packaging:** Potential for companies to design and manufacture resealable and portion-controlled packaging solutions. ## Related on Trend Hunter - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Biscuit-Infused Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff.md) - [Textural Low-Sugar Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md) - [Chocolatey Cereal Snack Bars](https://www.trendhunter.com/trends/cadbury-brunch-choc-chip.md) - [Cooling Seasonal Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-winter-mint-crisp.md) - [Lightly Coated Oat Bars](https://www.trendhunter.com/trends/cadbury-brunch-light.md) - [Candy Bar Dessert Pots](https://www.trendhunter.com/trends/white-chocolate-caramel-crme-dessert.md)