# Easter Candy Pop-Up Cafes The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit By Rebecca Byers | Published 2016-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-creme-egg References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-cadbury-opens-doors-much-hyped-creme-egg-cafe/brands/article/1380488) The [Cadbury](https://www.trendhunter.com/trends/cadbury-easter-eggs) Creme Egg pop-up cafe is a recently opened seven-week celebration of the iconic Easter egg candy in London, England. The interactive pop-up features a variety of gourmet snacks infused with Cadbury Creme Egg goodness and included activities such as a [ball pit designed for adults only](https://www.trendhunter.com/trends/jellycat-caf). The immersive seven-week long pop-up takes inspiration from other recent London pop-ups that also featured ball pits as a means of cultivating creativity and relaxation in patrons. Some of the delicious snacks offered at the cafe include a Cadbury creme egg toastie and is entirely decorated with unique artifacts related to the product's history. The [Cadbury Creme Egg pop-up interactive](https://www.trendhunter.com/trends/gold-bunny) activities include a 'Press for Creme Egg' button that dispenses treats to the lucky guests. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Pop-up Cafes:** Disruptive innovation opportunity: Create pop-up cafes with interactive activities and unique menu items to attract customers and create a memorable experience. - **Gourmet Snacks:** Disruptive innovation opportunity: Invent new gourmet snacks infused with iconic candy flavors to appeal to a niche market and stand out from competitors. - **Adult Ball Pits:** Disruptive innovation opportunity: Design adult-friendly ball pits as a unique and nostalgic activity for relaxation and creative thinking. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Combine different flavors or iconic candy brands to create innovative and gourmet food products. - **Hospitality and Tourism:** Disruptive innovation opportunity: Introduce themed pop-up experiences in tourist destinations to attract a specific target audience and increase tourism revenue. - **Event Planning and Entertainment:** Disruptive innovation opportunity: Incorporate interactive activities like ball pits into events to enhance guest experiences and create memorable moments. ## Related on Trend Hunter - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Creme Egg Sandwiches](https://www.trendhunter.com/trends/submelt.md) - [Caramelized Popcorn Easter Eggs](https://www.trendhunter.com/trends/baileys-chocolate-popcorn-egg.md) - [Large Cream Chocolate Eggs](https://www.trendhunter.com/trends/creme-egg-2.md) - [Plant-Based Chocolate Pop-Ups](https://www.trendhunter.com/trends/plant-bars.md) - [Chocolate Creme-Filled Treats](https://www.trendhunter.com/trends/creme-egg-1.md) - [Easter Brunch Pop-Ups](https://www.trendhunter.com/trends/easter-brunch-popup.md) - [Speckled Easter Chocolate Snacks](https://www.trendhunter.com/trends/poppets-poppeggs.md) - [Caramelized Cookie Easter Eggs](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-ultimate.md)