# Trouble-Making Chocolate Cadbury Creme Egg Twisted Gets Arrested in Ads By Shelby Lee Walsh | Published 2009-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-creme-egg-twisted-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/cadbury_creme_egg_twisted_goo_on_the_loose_3) & [cremeeggtwisted](http://cremeeggtwisted.com/) [Cadbury](https://www.trendhunter.com/trends/creme-egg-1) Creme Eggs have gone wild in their new campaign. The Cadbury Creme Eggs have now been twisted into a bar instead of in their normal oval shape. The three advertisements show “goo on the loose” by arresting, tackling and restraining the uncooperative chocolate treat. The outlaw route is an odd one to take when marketing a candy bar, but I feel like personifying this [Creme Egg bar](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar) is innovative and badass. **Implications** - With so many products on the market, many consumers are overwhelmed with potential purchases and feel disconnected with the goods they buy. Using marketing strategies with emotional appeal is a great way to re-instill a relationship between consumer and product, and ensure further loyalty to brands in the future. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Personified Products:** Marketing products by personifying them could be an innovative way to create an emotional appeal and establish brand loyalty. - **Unconventional Marketing:** Using odd and unconventional marketing strategies can help a brand stand out and attract attention from potential customers. - **Product Transformation:** Transforming the shape or form of a product to create a new variation could generate buzz and attract new customers to try it. ### Who This Affects Most - **Food and Beverage:** Using personification and unconventional marketing strategies can help food and beverage companies differentiate their products in a crowded market. - **Advertising:** Developing creative and edgy marketing campaigns that generate buzz can help advertising agencies attract new clients and stand out in a competitive industry. - **Consumer Goods:** Disruptive innovation opportunities exist for consumer goods manufacturers who transform the shape or form of their products to create new variations and generate interest in their brand. ## Related on Trend Hunter - [Chocolate Creme-Filled Treats](https://www.trendhunter.com/trends/creme-egg-1.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Fondant-Filled Vinyls](https://www.trendhunter.com/trends/gooey-love-songs.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Springtime Chocolate Products](https://www.trendhunter.com/trends/cadbury-easter-products.md) - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md)