# Powdered Premium Chocolate Drinks The Cadbury Choc'Shake Creates a Drinkable Dessert Anytime By Michael Hemsworth | Published 2019-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-chocshake References: [conveniencestore](https://www.conveniencestore.co.uk/products/cadbury-enters-powdered-milkshake-market/576742.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [cadbury](https://www.cadbury.co.uk) The Cadbury Choc'Shake has been unveiled by the Britain-based chocolate brand to offer consumers a new way to enjoy the classic flavor of its [iconic candy](https://www.trendhunter.com/trends/cadbury-bournville). The product comes in a powdered format that can be easily stirred into milk to create a [rich chocolate milk beverage](https://www.trendhunter.com/trends/yazoo-inspirations) that is perfect as a dessert or an anytime indulgence. The drink is intended to be consumed cold rather than hot to make it a year-round indulgence that is simple enough for members of the whole family to enjoy. The Cadbury Choc'Shake speaks to the popularity of [powdered chocolate products](https://www.trendhunter.com/trends/goodvice-bestever-chocolate) which is seeing an increase as consumers seek out simple, convenient ways to consume their dessert. The new powdered chocolate product will be supported by a significant marketing campaign throughout June and July. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Powdered Chocolate Products:** The rise in popularity of powdered chocolate products provides an opportunity for innovative brands to create convenient and indulgent desserts. - **Year-round Indulgences:** The Cadbury Choc'Shake highlights the demand for year-round indulgent treats that can be enjoyed by the whole family, presenting opportunities for new dessert creations. - **Convenient Dessert Consumption:** The convenience of powdered chocolate drinks appeals to consumers looking for simple ways to enjoy their dessert, encouraging the development of more convenient dessert options. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend of powdered chocolate products by creating innovative dessert options that cater to consumer demands for convenience and indulgence. - **Marketing and Advertising:** The successful marketing campaign for the Cadbury Choc'Shake highlights the importance of effective marketing and advertising strategies in promoting new powdered chocolate products. - **Family-friendly Products:** The Cadbury Choc'Shake's appeal to the whole family offers opportunities for the development of family-friendly dessert products that can be enjoyed by all age groups. ## Related on Trend Hunter - [Ready-Mixed Hot Chocolates](https://www.trendhunter.com/trends/chocomel-hot-chocolate.md) - [Premium Chocolate Dessert Sauces](https://www.trendhunter.com/trends/chocolate-topping-sauce.md) - [Protein-Rich White Chocolate Shakes](https://www.trendhunter.com/trends/white-choc-protein-milkshake.md) - [Handcrafted Chocolate-Packed Shakes](https://www.trendhunter.com/trends/milkshake-factory.md) - [Caramel-Forward Chocolate Drink Mixes](https://www.trendhunter.com/trends/nesquik-chococaramel.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Drinkable Viral Chocolate Treats](https://www.trendhunter.com/trends/dubai-chocolate-shake.md) - [Icy Cold Weather Milkshakes](https://www.trendhunter.com/trends/hot-chocolate-milkshake.md) - [Diner-Inspired Prepackaged Milkshakes](https://www.trendhunter.com/trends/the-real-milkshake-company.md)