# Revived Chocolate Promotions This Cadbury Chocolate Promotion "Resurrects" Old Candy Bars By Laura McQuarrie | Published 2015-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-chocolate References: [eventmagazine](http://www.eventmagazine.co.uk/cadbury-resurrect-former-chocolate-bar-halloween/brands/article/1370298) & [cadbury](https://www.cadbury.co.uk/) This year for Halloween, a promotion called the #CadburyCraveyard will give fans a chance to "resurrect" an old [Cadbury](https://www.trendhunter.com/trends/cadbury-200th-anniversary-promotion) chocolate flavor. The social media stunt asks users to choose between the Fuse or [Marble](https://www.trendhunter.com/trends/intermittent-fasting) flavor and record their vote using the campaign hashtag on [Twitter](https://www.trendhunter.com/trends/limited-edition-bar). The chocolate bar that ends up being the most popular among users will be revived, with 100 winners chosen at random to receive a sample of the chocolate bar. While undoubtedly simple, the genius behind this idea is that all too often, consumers are left pining after products that have been discontinued. Whether it's a particular article of clothing, a limited-edition release or a cult food item, this is a great way for brands to drive engagement through a product that was already once tried and tested. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Product Resurrection:** By bringing back old, discontinued products, companies can drive engagement and lure back nostalgic customers. - **Social Media Promotions:** A creative social media promotion can go a long way in engaging fans and reviving interest in a brand's products. - **Consumer Choice Campaigns:** Letting consumers choose between product offerings can give companies valuable insights and create a sense of community and excitement around the brand. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can take advantage of consumer nostalgia to revive old products and generate buzz through social media promotions. - **Fashion and Apparel:** Fashion and apparel companies could launch similar campaigns to revive popular discontinued clothing items and generate buzz through social media promotions. - **Entertainment:** The entertainment industry can leverage consumer nostalgia to bring back old franchises or characters and create buzz through social media campaigns and promotions. ## Related on Trend Hunter - [Celebratory Hot Chocolate Promotions](https://www.trendhunter.com/trends/cadbury-200th-anniversary-promotion.md) - [Legacy Chocolate Brand Packaging](https://www.trendhunter.com/trends/cadbury-200th-anniversary.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Memory-Stimulating Chocolate Boxes](https://www.trendhunter.com/trends/memory-bar-boxes.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Secretive Chocolate Bar Competitions](https://www.trendhunter.com/trends/cadbury-mystery-bars.md)