# Lightly Coated Oat Bars Cadbury Brunch Light Bars are Non-HFSS with 93-Calories Each By Michael Hemsworth | Published 2024-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-brunch-light References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/cadbury-brunch-presents-a-new-non-hfss-range-17-04-2024/) & [cadbury](https://www.cadbury.co.uk/)  The [Cadbury Brunch](https://www.trendhunter.com/trends/cadbury-delights) Light bars are a series of snack products hitting the market in the UK to provide consumers with a delicious treat that doesn't skimp on flavor or nutritional benefits. The bars come in at 93-calories each and are crafted with a whole-grain recipe, but also feature 12% Cadbury milk chocolate to give them a touch of decadence. The bars come in two flavors including Honey & Oat and Orange, which are both non-[HFSS](https://www.trendhunter.com/trends/belvita-fruit-crunch-bars) and priced at £1.25 per multipack of five servings. Brand Manager at [Mondelēz International](https://www.trendhunter.com/trends/cadbury-brunch-choc-chip) Bethany Wenn spoke on the new Cadbury Brunch Light bars saying, "This innovation comes to market backed by shopper insight to help it cater to a real category demand from consumers. Packed full of wholegrain oats and containing 12% Cadbury milk chocolate in each bar, the Cadbury Brunch Light range is irresistibly delicious – while also being below 100 calories a portion!" ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 68% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Snacking:** Opportunity for brands to create snacks that are both delicious and nutritious, catering to the growing demand for healthier snack options. - **Whole-grain Indulgence:** Potential to innovate by combining whole-grain ingredients with indulgent elements, offering consumers guilt-free treats with a touch of decadence. - **Insight-driven Innovation:** Room for companies to develop products based on deep consumer insights, meeting specific category demands and enhancing consumer experience. ### Industries Being Reshaped - **Snack Food:** The snack food industry can leverage the trend towards health-conscious snacking by creating snack products that prioritize nutritional value without compromising on taste. - **Food Manufacturing:** For food manufacturers, there is an opportunity to explore whole-grain indulgence concepts, combining wholesome ingredients with decadent flavors to capture the market's interest. - **Market Research:** Market research firms can assist businesses in gaining valuable consumer insights to drive innovation, ensuring products like the Cadbury Brunch Light bars effectively meet customer demands. ## Related on Trend Hunter - [Chocolatey Cereal Snack Bars](https://www.trendhunter.com/trends/cadbury-brunch-choc-chip.md) - [Low-Calorie Chocolate Nougat Bars](https://www.trendhunter.com/trends/cadbury-delights.md) - [Textural Low-Sugar Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1.md) - [Indulgent Low-Calorie Snack Bars](https://www.trendhunter.com/trends/alpen-delight-bars.md) - [Reduced Sugar Breakfast Bars](https://www.trendhunter.com/trends/belvita-fruit-crunch-bars.md) - [Plant-Based Double-Chocolate Snack Bars](https://www.trendhunter.com/trends/buttermlk-double-choccy-snack-bar.md) - [Nutty Low-Sugar Chocolates](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier.md) - [Fiber-Rich Cereal Snack Bars](https://www.trendhunter.com/trends/alpen-oat-blends.md) - [Low-Calorie Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-chocolate-bar.md)