# Circular Campaign Videos The Cadbury Australia Roll Pack Plays with YouTube and Video Shapes By Vittoria Natarelli | Published 2010-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cadbury-australia-roll-pack References: [adverblog](http://www.adverblog.com/archives/004258.htm) & [youtube](http://www.youtube.com/user/cadburyaurollpack) The [Cadbury](https://www.trendhunter.com/trends/how-do-you-eat-yours) Australia Roll Pack campaign plays with [YouTube](https://www.trendhunter.com/trends/hmnd-01) in a very creative way. Cadbury changed the shape of the player for its campaign videos, which is a small collection of [silly comedic shorts](https://www.trendhunter.com/trends/playtime-campaign). A hamster running on a wheel, a man in a dog costume running on that same wheel, and a dog and a bird duo play basketball -- these are all the entertaining shorts in the campaign. The Cadbury Australia Roll Pack campaign paired a great idea with some image manipulation -- very cool. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Video:** Opportunity to create interactive video experiences by manipulating video shapes and player design. - **Creative Advertising:** Potential for innovative and attention-grabbing advertising campaigns that play with conventional video formats and engage viewers in a unique way. - **Branded Content:** Growing trend of using branded content to create engaging and memorable experiences that resonate with the target audience. ### Who This Affects Most - **Marketing and Advertising:** Disruptive innovation opportunity for marketers to explore new ways of engaging consumers through interactive and creative video campaigns. - **Film and Entertainment:** Potential for filmmakers and content creators to push boundaries by experimenting with video shapes and player design to enhance storytelling and captivate audiences. - **Food and Beverage:** Innovative opportunities for food and beverage brands to create playful and entertaining campaigns that leave a lasting impression on consumers. ## Related on Trend Hunter - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md)